【正文】 ....................8（一）整體經(jīng)濟(jì)健康發(fā)展充滿活力 ...............................................................................................8（二）固定資產(chǎn)投資快速增長(zhǎng)房地產(chǎn)投資穩(wěn)步上升 ...................................................................9（三）城建投入大手筆 ...................................................................................................................9（四）可支配收入增長(zhǎng)平穩(wěn) .........................................................................................................10（五）社會(huì)零售消費(fèi)總額提速較快 .............................................................................................10（六）分析結(jié)論 .............................................................................................................................10二、金沙洲區(qū)域發(fā)展規(guī)劃 .................................................................................................................11（一）定位與整合目標(biāo) .................................................................................................................11（二） 交通設(shè)施的協(xié)調(diào)對(duì)接 .......................................................................................................11(三 )功能布局的整合優(yōu)化 ..............................................................................................................12（四）廣州金沙洲板塊區(qū)位及規(guī)劃 .............................................................................................12三、金沙洲板塊商業(yè)市場(chǎng)分析 .........................................................................................................13（一）金沙洲商業(yè)發(fā)展現(xiàn)狀 .........................................................................................................13（二）綜合商業(yè)大樓現(xiàn)狀 .............................................................................................................17（三）超市現(xiàn)狀 .............................................................................................................................19（四）其他行業(yè)現(xiàn)狀 .....................................................................................................................21四、金沙洲未來商業(yè)發(fā)展情況 .........................................................................................................22五、金沙洲房地產(chǎn)特征及消費(fèi)群體 .................................................................................................23（一）金沙洲房地產(chǎn)特征 .............................................................................................................23（二）金沙洲主要消費(fèi)群體 .........................................................................................................24（三）大型社區(qū)情況表 .................................................................................................................24（四）金沙洲未來人口容量預(yù)計(jì) .................................................................................................25六、項(xiàng)目主要競(jìng)爭(zhēng)者及自身分析 .....................................................................................................26（一）主要競(jìng)爭(zhēng)項(xiàng)目 ——國(guó)昌城市廣場(chǎng) .....................................................................................26（二）本項(xiàng)目 SWOT 分析 .............................................................................................................26第三部分 定位分析 ..............................................................................................................................27一、業(yè)態(tài)定位 .....................................................................................................................................27二、功能定位 .....................................................................................................................................27三、形象定位 .....................................................................................................................................274 / 35四、檔次定位 .....................................................................................................................................27五、價(jià)格定位 .....................................................................................................................................28六、經(jīng)營(yíng)方式與營(yíng)運(yùn)管理方式定位 .................................................................................................28第四部分 二次規(guī)劃設(shè)計(jì)建議 ..............................................................................................................29第五部分 業(yè)態(tài)組合規(guī)劃與招商策略 ..................................................................................................29一、業(yè)態(tài)組合規(guī)劃 .............................................................................................................................29二、招商策略 .....................................................................................................................................30第六部分 經(jīng)濟(jì)效益分析 ......................................................................................................................32一、項(xiàng)目二次規(guī)劃建設(shè)投入預(yù)算 .....................................................................................................32二、項(xiàng)目管理架構(gòu)及人員編制預(yù)算 .................................................................................................33三、項(xiàng)目保安部、保潔部人員以及收銀機(jī)配置數(shù)量的預(yù)算 .........................................................34四、項(xiàng)目經(jīng)營(yíng)收益預(yù)算 .....................................................................................................................35第七部分 招商營(yíng)運(yùn)合作方案 ..............................................................................................................37一、項(xiàng)目合作階段 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