【正文】 ...............................................................................15第四章 項(xiàng)目選址及建設(shè)條件 ..............................................................................................................17 項(xiàng)目選址 ......................................................................................................................................17 建設(shè)條件 ......................................................................................................................................18第五章 項(xiàng)目建設(shè)投資方案 ..................................................................................................................24 項(xiàng)目建設(shè)內(nèi)容及規(guī)模 ..................................................................................................................24 項(xiàng)目建設(shè)投資模式 ......................................................................................................................25 交易市場(chǎng)建設(shè)方案 ......................................................................................................................25 農(nóng)副產(chǎn)品綜合性加工配送中心建設(shè)方案 ............................................................................25 農(nóng)副產(chǎn)品交易大棚建設(shè)方案 ................................................................................................26 多功能冷藏庫(kù)建設(shè)方案 ........................................................................................................27 綜合辦公大樓建設(shè)方案 ........................................................................................................29 商業(yè)鋪面建設(shè)方案 ................................................................................................................31 百貨大樓建設(shè)方案 ................................................................................................................31 酒店餐飲大樓建設(shè)方案 ........................................................................................................31 地磅、停車(chē)場(chǎng)、宿舍等輔助工程建設(shè)方案 ........................................................................31 配套商品房建設(shè)方案 ............................................................................................................32第六章 項(xiàng)目經(jīng)營(yíng)管理模式 ..................................................................................................................34 項(xiàng)目經(jīng)營(yíng)模式 ..............................................................................................................................34 市場(chǎng)定位 ..............................................................................................................................34II / 59 項(xiàng)目經(jīng)營(yíng)策略 ......................................................................................................................35 項(xiàng)目管理模式 ..............................................................................................................................37第七章 項(xiàng)目組織機(jī)構(gòu)與人員培訓(xùn) ......................................................................................................38 組織機(jī)構(gòu) ......................................................................................................................................38 勞動(dòng)定員 ......................................................................................................................................38 員工培訓(xùn) ......................................................................................................................................39第八章 項(xiàng)目實(shí)施進(jìn)度 ..........................................................................................................................41 籌備工作 ......................................................................................................................................41 建設(shè)施工 ......................................................................................................................................41 項(xiàng)目進(jìn)度 ......................................................................................................................................41第九章 投資估算和資金籌措 ..............................................................................................................42 估算范圍 ......................................................................................................................................42 估算依據(jù) ......................................................................................................................................42 項(xiàng)目建設(shè)投資估算 ......................................................................................................................43 流動(dòng)資金投資估算 ......................................................................................................................45 資金籌措 ......................................................................................................................................45第十章 市場(chǎng)經(jīng)營(yíng)收支分析 ..................................................................................................................46 市場(chǎng)經(jīng)營(yíng)收入估算 ....................................................................................................................46 市場(chǎng)經(jīng)營(yíng)支出估算 ....................................................................................................................47 經(jīng)營(yíng)分析結(jié)論 ............................................................................................................................49第十一章 經(jīng)濟(jì)社會(huì)效益分析 ..............................................................................................................51 項(xiàng)目建設(shè)將為市政府“保供穩(wěn)價(jià)”工作提供穩(wěn)定抓手 ........................................................51 項(xiàng)目建設(shè)將逐步解決居民“買(mǎi)菜難、買(mǎi)菜貴”問(wèn)題 ............................................................51 項(xiàng)目建設(shè)將有力帶動(dòng)地區(qū)經(jīng)濟(jì)發(fā)展和創(chuàng)造相當(dāng)數(shù)量就業(yè) ....................................................51 項(xiàng)目建設(shè)有利于規(guī)范我市農(nóng)副產(chǎn)品交易市場(chǎng) ........................................................................52 項(xiàng)目建設(shè)將大力促進(jìn)地區(qū)農(nóng)業(yè)產(chǎn)業(yè)化的進(jìn)程 ........................................................................521 / 59第一章 總 論 項(xiàng)目名稱(chēng)及建設(shè)單位 項(xiàng)目名稱(chēng)海南東北部文昌農(nóng)副產(chǎn)品交易市場(chǎng)及綜合性加工配送中心項(xiàng)目 項(xiàng)目建設(shè)單位海南永青綠色農(nóng)業(yè)食品加工有限公司是國(guó)家農(nóng)業(yè)產(chǎn)業(yè)化重點(diǎn)龍頭企業(yè)，是一家集農(nóng)產(chǎn)品種植、收購(gòu)、加工、包裝、冷藏、物流和銷(xiāo)售為一體的大型農(nóng)業(yè)集團(tuán)。公司在海南文昌東路鎮(zhèn)、會(huì)文鎮(zhèn)、萬(wàn)寧禮紀(jì)鎮(zhèn)和屯昌屯城鎮(zhèn)投資 3 億多元建有 4