【正文】 .....................................................................................................................................................3七、開發(fā)構想 ...............................................................................................................................................................................................................................................3八、項目功能劃分建議 ...............................................................................................................................................................................................................................3第二部分 某某商業(yè)公園市場行銷戰(zhàn)略 .....................................................................................................................................................................................................3一、什么是“投資組合計劃” ...................................................................................................................................................................................................................33 / 103二、 “投資組合計劃”的具體實施可行性分析： .....................................................................................................................................................................................3三、推出本計劃的市場效應分析 ...............................................................................................................................................................................................................3第三部分 某某商業(yè)公園整合傳播戰(zhàn)略 .....................................................................................................................................................................................................3一、某某商業(yè)公園品牌的建立及認同 .......................................................................................................................................................................................................3二、階段性傳播策略 ...................................................................................................................................................................................................................................3（一）傳播階段劃分： ..........................................................................................................................................................................................................................3（二）具體階段傳播策略： ..................................................................................................................................................................................................................3（三） 、廣告階段運作 ............................................................................................................................................................................................................................3（四） 、項目預算 ....................................................................................................................................................................................................................................3三、傳播訴求策略 .......................................................................................................................................................................................................................................3（一） 、訴求對象 ....................................................................................................................................................................................................................................3（二） 、訴求重點 ....................................................................................................................................................................................................................................3（三） 、訴求方法 ....................................................................................................................................................................................................................................3（四） 、訴求表述 ....................................................................................................................................................................................................................................3第四部份 某某商業(yè)公園媒介傳播企劃 .....................................................................................................................................................................................................3一、傳播背景 ...............................................................................................................................................................................................................................................3二、媒體傳播目標 .......................................................................................................................................................................................................................................3三、廣告?zhèn)鞑ο筇卣?...............................................................................................................................................................................................................................3四、媒介傳播要點 .......................................................................................................................................................................................................................................3五、媒體策略 ...............................................................................................................................................................................................................................................34 / 103六、平面媒體的優(yōu)點 ................................................................................................................................................................................