【正文】 銀行“資金池現(xiàn)金管理”背景 .............................................................27（一）企業(yè)集團(tuán)資金管理發(fā)展現(xiàn)狀 ............................................................27（二）企業(yè)集團(tuán)資金集中管理模式 ............................................................28（三）商業(yè)銀行現(xiàn)金管理服務(wù)模式 ............................................................29（四）銀行現(xiàn)金管理業(yè)務(wù)存在問題 ............................................................30二、工商銀行“現(xiàn)金管理服務(wù)”方案介紹 .......................................................31（一）賬戶管理解決方案 ............................................................................31（二）電子銀行解決方案 ............................................................................31（三）臨時(shí)融資解決方案 ............................................................................31（四）供應(yīng)鏈金融解決方案 ........................................................................32（五）短期投資解決方案 ............................................................................32（六）風(fēng)險(xiǎn)管理解決方案 ............................................................................32（七）外匯資金集中管理解決方案 ............................................................33（八）集中支付解決方案 ............................................................................33（九）資金池解決方案 ................................................................................33（十）收款解決方案 ....................................................................................33三、工商銀行全球現(xiàn)金管理主要服務(wù)介紹 .....................................................34（一）賬戶管理 ............................................................................................34（二）集中收付款 ........................................................................................34（三）本外幣資金池 ....................................................................................34（四）綜合賬戶報(bào)告 ....................................................................................36四、工商銀行“全球現(xiàn)金管理”業(yè)務(wù)作用 .........................................................36第四章 交通銀行“繳稅通”金融產(chǎn)品營銷案例解析 ..............................................38一、 “繳稅通”產(chǎn)品背景 .......................................................................................38二、 “繳稅通”產(chǎn)品特點(diǎn) .......................................................................................38三、 “繳稅通”產(chǎn)品流程 .......................................................................................39四、 “繳稅通”典型案例 .......................................................................................40第五章 光大銀行“企業(yè)年金”營銷案例解析 ..........................................................42一、我國銀行年金業(yè)務(wù)發(fā)展現(xiàn)狀 .....................................................................42二、光大銀行年金業(yè)務(wù)八大優(yōu)勢 .....................................................................434 / 78三、 “如意養(yǎng)老 1 號(hào)”企業(yè)年金計(jì)劃 ...................................................................45四、光大銀行“企業(yè)年金”成功經(jīng)驗(yàn) .................................................................46（一）強(qiáng)化產(chǎn)品創(chuàng)新滿足需求 ....................................................................46（二）產(chǎn)品實(shí)施團(tuán)隊(duì)操作管理 ....................................................................47（三）加強(qiáng)同業(yè)合作謀求共贏 ....................................................................47第六章 建設(shè)銀行“民本通達(dá)”系列產(chǎn)品綜合金融服務(wù)營銷案例解析 ..................48一、 “民本通達(dá)”的介紹 .......................................................................................48（一）教育慧民 ............................................................................................48（二）醫(yī)療健民 ............................................................................................50（三）社保安民 ............................................................................................51（四）環(huán)保益民 ............................................................................................52二、 “民本通達(dá)”典型案例 ...................................................................................53（一）信托健康龍卡共創(chuàng)銀醫(yī)輝煌 ............................................................53（二）了解大眾需求服務(wù)社?？蛻?............................................................53（三）攜手排放權(quán)交易所創(chuàng)新方式 ............................................................54三、建設(shè)銀行民生領(lǐng)域成功經(jīng)驗(yàn)分析 .............................................................54（一）瞄準(zhǔn)民生領(lǐng)域新興利潤增長點(diǎn) ........................................................54（二）探求銀行責(zé)任和利益解決之道 ........................................................55（三）通過創(chuàng)新與服務(wù)轉(zhuǎn)變盈利模式 ........................................................55第七章 農(nóng)業(yè)銀行“行云?現(xiàn)金管理”營銷案例解析 ................................................57一、農(nóng)業(yè)銀行“行云?現(xiàn)金管理”產(chǎn)品解析 .......................................................57（一）“行云?現(xiàn) 金管理” 介紹 ......................................................................57（二）現(xiàn)金管理平臺(tái)主要功能 ....................................................................57（三）企業(yè)現(xiàn)金管理服務(wù)方案 ....................................................................58二、 “行云?現(xiàn)金管理”創(chuàng)新模式 .....................................................................60三、 “行云?現(xiàn)金管理”經(jīng)驗(yàn)借鑒 .....................................................................61（一）積極推行業(yè)務(wù)單元制 ........................................................................61（二）建立專業(yè)的服務(wù)隊(duì)伍 ........................................................................61（三）加強(qiáng)產(chǎn)品管理和研發(fā) ........................................................................61第八章 建設(shè)銀行“乾元”中小企業(yè)信托貸款集合型理財(cái)產(chǎn)品營銷案例解析 ......62一、 “乾元”中小企業(yè)信托貸款集合型理財(cái)產(chǎn)品介紹 .......................................62（一）產(chǎn)品基本介紹 ....................................................................................62（二）產(chǎn)品基本特點(diǎn) ....................................................................................63二、 “乾元”中小企業(yè)信托貸款集合型理財(cái)操作流程 .......................................64（一）基本操作流程 ....................................................................................64（二）客戶篩選標(biāo)準(zhǔn) ....................................................................................645 / 78三、 “乾元”中小企業(yè)信托貸款集合型理財(cái)投資管理 .......................................65（一）基礎(chǔ)資產(chǎn)構(gòu)成 ....................................................................................65（二）基礎(chǔ)資產(chǎn)運(yùn)作方式 .....