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【正文】 20 13 10 6 3 .5 2 .2 5 0S1 18 16 16 14 14 11 8 5 3 .5 2 .2 5 0S 6 / S 5 A l l n e w v e h i c l e s w i t h m a j o r e n g i n e , P / T u p g ra d e , 1 s t u s e e m i s s i o nS 4 / S 3 N e w e x t e ri o r w / c / o l o w e r s t ru c t re , m i n o r e n g i n e / t ra n s , n e w c a l i b / m a j o r e m i s s i o n sS2 M i n o r f re s h e n i n g w / c / o e n g i n e / t ra n s , m o d e ra t e c a l i b ra t i o nS1 T ri m w / c / o P / T , m i n o r c a l i b ra t i o n SI Str a t e gi c I n t e n t P R P r o du ct r e a di n e s s SC Str a t e gi c C o n f i r m a t i o n C P C o n f i r m a t i o n P r o t o t yp e P H P r o po r t i o n s amp。 Convenient Service Genuine Progressive Smart Innovative Expressive Individualistic American Luxury Ingenious…Caring Superior Global Service Speed and Convenience Competitive Prices TRUST + LOVE + DELIGHT Premier Automotive Group Safety “For Life” Trustworthy, Expert Convenient, Flexible Innovative Why Brand Marketing? Proliferation of product choices in the market Increasing number of products with similar quality and performance Productbased petitive advantages are short lived Consumers are looking for ways to simplify choices Globalization and Powerful Global Brands Consumer Insight Provides Basis for Consistently Delighting Consumer Types of Needs Stated Real Unstated Delight Secret Example Consumer wants an inexpensive car Consumer wants a car whose operating cost, not its initial price, is low Consumer expects good service from the dealer Consumer buys the car and receives a plimentary . road atlas
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