產(chǎn)品策略及品牌管理(3)-展示頁
2025-01-17 14:13本頁面
【正文】 g Dealers / FRN From Company to Brand BRAND Design Suppliers / Agencies Quality/ Process Leader ship 2/24/2023 18 From Brand to Customer… Every touchpoint with the customer must reinforce the brand BRAND People Sponsorship 2/24/2023 19 Precise Customer Targeting Deep Consumer Insight Strong Brands that Connect Emotionally and Rationally with our Target Customers Consumer Company With Cultural Intensity SVA P/E Ratio = Winning!! Summary What is a Brand? ?With brands, a customer’ s perception IS reality ?Strong brands (brands people love) are product plus an emotional connection with the consumer ? As a pany we need to align our efforts to better connect our brands to our customer … The Art of Connecting Summary Impact of Brand Marketing Strong Brands…… ? provide an emotional connection with our customers ? deliver greater product differentiation ? deliver higher levels of customer satisfaction, owner loyalty, sales and profit ? allow less ? push? and more ? pull? marketing ? Delight the few and attract the many It’ s not about showing up… it’ s about winning. 10 Rules of Great Brand Marketing Tactics 1. Build image around group ? A? (target), sell volume to group ? B? . 2. Start with a very good product dare to pare. 3. Market the topoftheline product first. 4. Market the Brand Family of nameplates together around mon benefits and values. Lead with the new, hot products and include the older models. 5. Come up with ? new to the world? ideas, so
黨政相關(guān)相關(guān)推薦
鄂ICP備17016276號-1