receiverstrategy中山大學(xué)商務(wù)溝通-展示頁
2025-01-15 11:01本頁面
【正文】 etween you and the primary audience and may base future actions on its evaluation of your message. ? An example ? Dawn is an assistant account executive in an ad agency. Her boss asks her to write a proposal for a marketing plan for a new product the ad agency’s client is introducing. ? Answer: ? Her primary audience is the executive mittee of the client pany, who will decide whether to adopt the plan. The secondary audience includes the marketing staff of the client pany, who will be asked for ments on the plan, as well as the artists, writers, and media buyers who will carry out details of the plan if it is adopted. Her boss, who must approve the plan before it is submitted to the client, is both the initial audience and the gatekeeper. Ways to Analyze Your Audience ? Common sense ? Empathy Different Types of Audiences ? 不同的心理需求 ： 成就需要型 交往需要型 權(quán)力需要型 ? 不同的信息處理風(fēng)格： 思考型 感覺型 直覺型 知覺型（理智型） ? 氣質(zhì)類型： ? 分析型 ? 規(guī)則型 ? 實干型 ? 同情型 Analyzing Organizational Culture ? Is the anization tall or flat? Are there lots of levels between the CEO and t he lowest worker, or only a few? ? How do people get ahead? Are the anization’s rewards based on seniority, education, being wellliked, making
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