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s ? to investigate consumers perception on food traceability Peter Workshop 1113 October 2021, York A Consumers view of food traceability Consumer associations survey Main findings ? Food traceability enables consumers to: know easier and better where the product is ing from, the essential steps of the production/distribution be assured that food is safe be assured that the whole food chain is under control (71%) Peter Workshop 1113 October 2021, York A Consumers view of food traceability Consumer associations survey Main findings ? Second most important information : about origin – producer/distributor (50%) ? This information should be found : 91% : on the label or nearby for food in bulk 5% : Inter 3% : on demand to producers/distributors 1% : others ? When appropriate, traceability has also to cover animal feed Peter Workshop 1113 October 2021, York A Consumers view of food traceabil