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with a scanner/reader device in the store label or seal/symbol/logo or certification or hallmark inter (website), information in the store, phone number and information campaigns. Peter Workshop 1113 October 2021, York A Consumers view of food traceability Conclusions ? Consumers must have direct access to traceability information ? The qualityquantity of information provided should be carefully selected/decided in order to avoid information overload ? It is needed to find simple and easy to use ways that would enable consumers to have immediate and direct access to traceability information. Peter Workshop 1113 October 2021, York A Consumers view of food traceability The big question…. Scientific and technological advancements must be put at the service of lay people facilitating their everyday life How the scientific munity is going to cope with consumers demands, needs, expectations? Peter Workshop 1113 October 2021, York