【正文】
rth far beyond the product itself, and as a gift packaging is of course playing a very important role .For 5,000 years the gift packaging in china had a long history and possesses a lot of cultural elements in national culture. This thesis is based on the china gift packaging after a survey that designers need to do more deeply understand in our national culture, and grasp the spirit of nature through the form and content as an important element in the works of gift packaging. At the same time, we should not dispense with traditional, we should learn some good design and fashion from foreign, the aesthetic distillation of form, make the better consciousness of traditional and modern culture. 【 Keywords 】 Culture Gift Packaging Traditional — Territory Transcend Innovation 藝術(shù)設(shè)計(jì)史論文 目 錄 中文摘要 Abstract 一、 民族文化與禮品包裝 ? ??????????????????? 1 二 、 民族文化在禮品包裝應(yīng)用中的桎梏 ?????????????? 1 三 、 民族文化元素的應(yīng)用 ???????????????????? 2 (一 ) 圖形的應(yīng)用 ????????????????????? 2 (二 ) 色彩的應(yīng)用 ????????????????????? 2 (三 ) 材質(zhì)的應(yīng)用 ????????????????????? 3 四 、 民族傳統(tǒng)地域與現(xiàn)代禮品包裝意識的融合 ??????????? 3 五、結(jié)語 ??????????????? ???????????? 4 參考文獻(xiàn) ?????????????????????????? 5