【正文】 在導(dǎo)師的指導(dǎo)下，獨(dú)立進(jìn)行研究工作所取得的成果。除 文中已經(jīng)注明引用或參考的內(nèi)容外，本論文不含任何其他個(gè)人或集體已經(jīng)發(fā)表或撰寫過(guò)的作品或成果。 本人完全意識(shí)到本聲明的法律結(jié)果由本人承擔(dān)。徐州工程學(xué)院有權(quán)保留并向國(guó)家有關(guān)部門或機(jī)構(gòu)送交 學(xué)位論文的紙本復(fù)印件和電子文檔拷貝，允許論文被查閱和借閱。 論文作者簽名： 導(dǎo)師簽名： 日期： 年 月 日 日期： 年 月 日 徐州工程學(xué)院畢業(yè)設(shè)計(jì) (論文 ) II 摘要 窯灣鎮(zhèn) 政府將建設(shè)窯灣 文化景區(qū)納入政府工作內(nèi)容， 以景區(qū)旅游 帶動(dòng)其它產(chǎn) 業(yè)，促進(jìn)窯灣經(jīng)濟(jì)發(fā)展。 論文對(duì)項(xiàng)目背景、項(xiàng)目建設(shè)的必要性與可行性、景區(qū)資源、市場(chǎng)分析與預(yù)測(cè)、項(xiàng)目建設(shè)內(nèi)容及條件、項(xiàng)目建設(shè)方案、項(xiàng)目推廣策略、文化與環(huán)境保護(hù)方案、投資估算、資金籌措及建設(shè)期安排、財(cái)務(wù)評(píng)價(jià)、效益評(píng)估、風(fēng)險(xiǎn)分析與對(duì)策 進(jìn)行 分析 評(píng)價(jià)，景區(qū)建設(shè)不僅 可以保護(hù)窯灣水鄉(xiāng)古鎮(zhèn)的生態(tài)環(huán)境弘揚(yáng)歷史文化遺產(chǎn) ，還能 帶動(dòng)窯灣當(dāng)?shù)亟?jīng)濟(jì)發(fā)展，增加政府財(cái)政收入，為項(xiàng)目建設(shè)投資者帶來(lái)經(jīng)濟(jì)效益 ，因此項(xiàng)目可行。 徐州工程學(xué)院畢業(yè)設(shè)計(jì) (論文 ) III Abstract Yaowan to the standing mittees of the kiln culture construction will be included in the bay area work content, the tourism to drive the other industry, promote the economic development of kiln bay. The project total investment is 300 million yuan, the construction of the historical and cultural attractions, infrastructure construction, new public service facilities, etc. Papers on the background of the construction of the project, project necessity and feasibility, scenic resources, market analysis and forecast, project construction contents and conditions, project construction, project marketing plan strategy and cultural and environmental protection scheme, investment estimation, financing and the construction period of financial evaluation, arrangement, performance evaluation, risk analysis and strategies of analysis and evaluation, scenic spot construction not only can protect the kiln bay of ancient watery ecological environment to carry forward the historical and cultural heritage, still can drive the kiln bay local economic development, increase government finance ine, for the project construction investors with economic benefit, therefore project feasible. Keywords Ancient watery Cultural area Tourism resources Economic development Historical sites Economic indicators 徐州工程學(xué)院畢業(yè) 論文 I 目 錄 1 緒論 1 可行性研究的定義 ................................................................................................. 1 可行性研究的步驟 ................................................................................................. 1 可行性研究的意義 ................................................................................................. 2 可行性研究的作用 ................................................................................................. 2 2 項(xiàng)目概要 3 項(xiàng)目簡(jiǎn)介 ............................................................................................................... 3 ....................................................................................................... 3 ....................................................................................................... 4 ........................................................................................... 4 ....................................................................................................... 4 3 項(xiàng)目提出的背景 6 ....................................................................................................... 6 ....................................................................................................... 6 ....................................................................................................... 7 .......................................................................... 7 4 項(xiàng)目建設(shè)的必要性和可行性 8 ...................................................................................... 8 ...................................................................................... 9 5 資源評(píng)價(jià) 11 ..................................................................................................... 11 .............................................................................................................. 13 6 市場(chǎng)分析與預(yù)測(cè) 16 ......................................................................................... 16 ......................................................................................... 17 .................................................................................... 17 7 項(xiàng)目建設(shè)的內(nèi)容和建設(shè)條件 19 .............................................................................................................. 19 .............................................................................................................. 19 .............................................................................................................. 20 8 項(xiàng)目建設(shè)方案 23 .............................................................................................................. 23 ..................................................................................................... 23 徐州工程學(xué)院畢業(yè) 論文 II ................................................................................................. 24 9 項(xiàng)目推廣策略 26 .............................................................................................................. 26 .............................................................................................................. 26 10 文化與環(huán)境保護(hù)方案 28 資源保護(hù) ............................................................................................................ 28 生態(tài)環(huán)境的保護(hù)與建設(shè) .................................................................................. 28 11 投資估算、資金籌措及建設(shè)期安排