【正文】 ....... 39 市場(chǎng)定位 ........................................................................................ 39 合作伙伴 ........................................................................................ 39 項(xiàng)目進(jìn)度與安排 ............................................................................................ 39 收購(gòu)新加坡 公司 .................................................... 39 升級(jí)公司技術(shù)中心和銷售網(wǎng)絡(luò) ....................................................... 40 環(huán)籌網(wǎng) 5 3 市場(chǎng)分析 ...................................41 市場(chǎng)背景 ....................................................................................................... 41 市場(chǎng)現(xiàn)狀及發(fā)展趨勢(shì) .................................................................................... 42 國(guó)內(nèi)市場(chǎng) ........................................................................................ 42 國(guó)際政策的變化 ............................................................................. 43 未來(lái)發(fā)展趨勢(shì)的分析 ...................................................................... 44 市場(chǎng)容量及需求分析 .................................................................................... 46 預(yù)計(jì)市場(chǎng)容量 ................................................................................ 47 市場(chǎng)需求分析 ................................................................................ 48 4 營(yíng)銷戰(zhàn)略 ...................................50 戰(zhàn)略選擇 ...................................................................................................... 50 競(jìng)爭(zhēng)對(duì)手分析 ................................................................................. 50 戰(zhàn)略定位 ....................................................................................... 51 營(yíng)銷策略 ...................................................................................................... 53 終端 .......................................................................................................... 53 定價(jià) .......................................................................................................... 54 市場(chǎng)推廣 .................................................................................................. 55 5 業(yè)務(wù)發(fā)展戰(zhàn)略和目標(biāo) ..........................56 公司長(zhǎng)期發(fā)展戰(zhàn)略 ........................................................................................ 56 戰(zhàn)略目標(biāo) ....................................................................................................... 56 質(zhì)化目標(biāo) ........................................................................................ 56 量化目標(biāo) ........................................................................................ 56 實(shí)現(xiàn)經(jīng)營(yíng)目標(biāo)的主要經(jīng)營(yíng)理念或模式 ............................................ 57 企業(yè)經(jīng)營(yíng)發(fā)展戰(zhàn)略 ........................................................................................ 57 企業(yè)總體經(jīng)營(yíng)發(fā)展戰(zhàn)略 .................................................................. 57 市場(chǎng)開(kāi)發(fā)戰(zhàn)略 ................................................................................. 57 企業(yè)制度戰(zhàn)略 ................................................................................. 58 資本運(yùn)營(yíng)戰(zhàn)略 ................................................................................. 58 6 公司 組織機(jī)構(gòu)與管理 ..........................59 公司管理組織結(jié)構(gòu) ........................................................................................ 59 公司經(jīng)營(yíng)管理體制及內(nèi)控制度 ...................................................................... 59 重大經(jīng)營(yíng)決策程序與規(guī)則 ............................................................... 59 對(duì)高管人員的選擇考評(píng)和激勵(lì)約束機(jī)制 ......................................... 60 人力資 源計(jì)劃 ................................................................................................ 61 7 投資測(cè)算與資金籌措 ..........................63 項(xiàng)目投資估算 ................................................................................................ 63 環(huán)籌網(wǎng) 6 投資估算依據(jù) ................................................................................ 63 投資所需現(xiàn)金流出估算 ................................................................. 63 項(xiàng)目資金來(lái)源 ................................................................................................ 64 資金使用與管理 ............................................................................................ 64 8 財(cái)務(wù)分析 ...................................66 項(xiàng)目收益期及折現(xiàn)率選取說(shuō)明 ..................................................................... 66 財(cái)務(wù)預(yù)測(cè)說(shuō)明 ................................................................................. 66 項(xiàng)目收益期的確定 .......................................................................... 66 折現(xiàn)率的選取 ................................................................................. 67 項(xiàng)目收益測(cè)算 ............................................................................................... 69 銷售收入增加測(cè)算 .......................................................................... 69 項(xiàng)目成本測(cè)算 ................................................................................. 70 項(xiàng)目利潤(rùn)測(cè)算 ................................................................................. 71 項(xiàng)目?jī)衄F(xiàn)金流的測(cè)算 .................................................................................... 71 項(xiàng)目財(cái)務(wù)指標(biāo)分析 ........................................................................................ 72 財(cái)務(wù)預(yù)測(cè)假設(shè)條件 ....................................................................................... 74 經(jīng)濟(jì)效益分析結(jié)果 ....................................................................................... 74 9 風(fēng)險(xiǎn)分析 ...................................76 行業(yè)風(fēng)險(xiǎn) ...................................................................................................... 76 市場(chǎng)風(fēng)險(xiǎn) ...................................................................................................... 77 管理風(fēng)險(xiǎn) ...................................................................................................... 78 技術(shù)風(fēng)險(xiǎn) ...................................................................................................... 7