互聯(lián)網(wǎng)顧客忠誠度營銷策略分析與設(shè)計(jì)_畢業(yè)論文-展示頁
2025-05-31 03:56本頁面
【正文】 ABSTRACT II ABSTRACT In Inter sales， a variety of trading platform to provide consumers with rich business information， at the same time all kinds of transaction records and that businesses have consumer information， which makes the characteristic of perfect petitive market showing a shop environment. The fierce market petition environment has formed the modity information， the right to choose consumers access to characters of large flow and makes consumers have a consumer information， and review the shopping consumers can improve the transaction success rate and stable sales and enhance petitiveness， thus fully understand loyalty influencing factors， optimization of loyalty strategy， is particularly important for Inter sales is this paper aims at， through the B to analysis of C model， put forward the mode of loyalty strategy. Keywords: Inter sales， Customer loyalty， Loyalty influencing factors ， Loyalty strategy 目錄 III 目錄 1 引言 ................................................................................................................................. 1 互聯(lián)網(wǎng)營銷策略與傳統(tǒng)營銷策略不同及優(yōu)勢 .................................................................. 1 傳統(tǒng)營銷和網(wǎng)絡(luò)營銷 ................................................................................................ 1 .................................................................................................... 2 網(wǎng)絡(luò)店鋪的客戶忠誠營銷背景 ...................................................................................... 2 網(wǎng)店的客戶忠誠營銷意義 ............................................................................................. 3 2 互聯(lián)網(wǎng)顧客忠誠度 ............................................................................................................ 3 互聯(lián)網(wǎng)顧客忠誠度 ........................................................................................................ 3 互聯(lián)網(wǎng)顧客忠誠度特點(diǎn) ................................................................................................. 4 3 影響 B to C 模式下客戶忠誠度的因素 ................................................................................ 4 B to C 營銷 ................................................................................................................... 4 影響 B to C 模式下客戶忠誠度的因素 ........................................................................... 5 消費(fèi)者對(duì)忠誠度的影響因素 ...................................................................................... 5 電子商務(wù)交易環(huán)境對(duì)忠誠度的影響因素 .................................................................... 7 商家對(duì)忠誠度影響因素 ............................................................................................ 8 4 提高 B to C 模式下客戶忠誠度的策略 .............................................................................. 12 履行承諾 ， 保證運(yùn)營質(zhì)量 ............................................................................................ 12 提高整個(gè)購物過程的便利性 ........................................................................................ 12 創(chuàng)建良好的交易環(huán)境 .............................................................................
研究報(bào)告相關(guān)推薦
鄂ICP備17016276號(hào)-1