【正文】 ............................................................................................. 5 肯德基連鎖經(jīng)營的概述 .................................................................................................. 5 肯德基連鎖經(jīng)營的優(yōu)勢 .................................................................................................. 5 肯德基連鎖經(jīng)營給我們帶來的問題思考 ......................................................................... 6 3 肯德基連鎖經(jīng)營中存在的問題 ................................................................................................. 7 肯德基在品牌加盟中存在的弊端 .................................................................................... 7 現(xiàn)實的管理中存在的問題 .............................................................................................. 8 現(xiàn)實管理中員工方面的問題 ................................................................................. 8 現(xiàn)實管理中經(jīng)營戰(zhàn)略問題 ..................................................................................... 8 4. 肯德基在連鎖 經(jīng)營上應(yīng)有的創(chuàng)新 ............................................................................................10 肯德基連鎖經(jīng)營模式的設(shè)計展開 ...................................................................................10 肯德基在員工和經(jīng)營戰(zhàn)略方面應(yīng)做的改進 .....................................................................10 當 今時代下肯德基應(yīng)具備的管理信息系統(tǒng) .....................................................................11 結(jié) 論 .....................................................................................................................................12 參考文獻 .....................................................................................................................................13 致 謝 .........................................................................................................................................14 青島大學(xué)經(jīng)濟學(xué)院 — 1— 緒 論 連鎖經(jīng)營作為當今商業(yè)活動中最富有活力和最具成長潛力的經(jīng)營方式，在世界各地廣泛流行，成為許多國家商業(yè)經(jīng)營的主流形式。s was restaurant in China. When people were not award at chain store business model franchise at the starting point of China39。 primary tasks?？系禄倪B鎖經(jīng)營是我們能夠貼身體會的連鎖經(jīng)營實例，通過對該理論的研究，對我國連鎖經(jīng)營發(fā)展具有重要的意義！ 關(guān)鍵字：現(xiàn)代商業(yè)，連鎖經(jīng)營，特許經(jīng)營，經(jīng)營戰(zhàn)略 青島大學(xué)經(jīng)濟學(xué)院 II Abstract 21st century is the century of everunpredictable, the rapid developments of science and technology、 knowledge changes with each passing day, the globalization of the economy and promoted the formation and development of modern business. Hoping confusion, opportunity and challenge, anytime may appear upon each investor。最后本文針對以上問題做出解決方案并深入總結(jié)。結(jié)合我在大學(xué)期間在肯德基兼職工作的一些經(jīng)歷：本文首先提出了連鎖經(jīng)營的基礎(chǔ)理論，其次簡單介紹了肯德基的連鎖經(jīng)營現(xiàn)狀、優(yōu)勢、以及帶給我們的思考。然而正是該店的成立讓特許經(jīng)營在中國以意想不到的速度飛速發(fā)展，取得了有目共睹的成就。 1987 年底，第一家肯德基店進駐中國。 20 世紀 80 年代，我國開始發(fā)展連鎖經(jīng)營。隨著商業(yè)的不斷發(fā)展，作為第三次商業(yè)革命的連鎖經(jīng)營已被廣大市場經(jīng)營者所認可。隨時隨地的都有可能出現(xiàn)在每一個投資者身上。青島大學(xué)經(jīng)濟學(xué)院 — I— 摘 要 21 世紀是一個變幻難測的世紀，科技的飛速發(fā)展，知識更替日新月異，經(jīng)濟的全球化，促進了現(xiàn)代商業(yè)的形成與發(fā)展。希望、困惑、機遇、挑戰(zhàn)。如何尋找一種有效的經(jīng)營模式能使自己在激烈的競爭中立于不敗之地，已成為投資者的首要任務(wù)。連鎖經(jīng)營顧名思義：即形成一個商業(yè)聯(lián)合體。盡管起步比國外晚了一個多世紀，但短短 30 年便普及大江南北。當時人們并沒有意識到那正是連鎖經(jīng)營商業(yè)模式的“特許經(jīng)營”在中國發(fā)展的起點。 為分析肯德基連鎖經(jīng)營成功發(fā)展的原因，并以從中發(fā)現(xiàn)肯德基在它的品牌加盟，經(jīng)營戰(zhàn)略等方面存在的問題為目的。接著根據(jù)上面提出的問題深入分析，詳細指出了肯德基在連鎖加盟中的弊端，以及在管理中存 在的問題。 本文通過對肯德基的分析，使我們清楚認識到如何做好連鎖經(jīng)營。 How to find an effective business model is their fierce petition in an invincible position, have bee investors 39。 With the development of business, as the third mercial revolution of chain stores has been endorsed by the majority of market operators accepted Chain stores as its name suggests: formed a Business Coalition. In the 1980 of the 20th century, we began to develop the China chain store and franchise. Although starting later than abroad for more than a century, but a single universal South in 30 years. The end of 1987, the first KFC 39。s development. Franchising with unexpected rapid development in China has made remarkable achiev