淺談蘋(píng)果公司產(chǎn)品營(yíng)銷分析-畢業(yè)論文-展示頁(yè)
2025-02-16 09:36本頁(yè)面
【正文】 ,because of these the products of its own light,prompted the Apple Corp to play a decisive role role in the global electronics this paper,through the course of Apple Corp product proliferation,the study of how Apple products with its own unique petitiveness in the industry lost other products successful enterprise must have it beautifully,operation mode,the idea of experience to the pany,to product marketing Corp using a variety of innovative ways to bring its produce advantage world how many enterprises to Apple Corp products marketing success sigh and Guanzhi,no enterprise can replicate that success will the world’ s first big Chinese,no matter is the material conditions,or geographical location,domestic enterprises also should get some inspiration in Apple be a good pany will save some Xiaoxia defect,Apple Corp being vacancy problem in product marketing strategy part,through continuous excavation and repair,Apple Corp being vacancy problem in product marketing strategy part,through continuous excavation and repair,Apple Corp products will gradually occupy the global electronic products market,to reach the top of the world. Key word： Product marketing,Consumer demand,The target market,Product positioning 目 錄 第一章 蘋(píng)果公司概況及行業(yè)狀況 ............................ 1 電子產(chǎn)品行業(yè)狀況 .................................. 1 蘋(píng)果公司產(chǎn)品繁衍概況 .............................. 1 蘋(píng)果公司產(chǎn)品核心競(jìng)爭(zhēng)力分析 ........................ 2 技術(shù)獨(dú)特，含金量高 ........................... 2 以品牌樹(shù)立全球時(shí)尚標(biāo)桿 ....................... 2 與各大通訊運(yùn)營(yíng)商強(qiáng)勢(shì)合作 ...................... 2 蘋(píng)果公司產(chǎn)品的主要競(jìng)爭(zhēng)對(duì)手 ........................ 3 第二章 蘋(píng)果公司當(dāng)前產(chǎn)品營(yíng)銷策略的運(yùn)用 .................... 5 蘋(píng)果產(chǎn)品的目標(biāo)市場(chǎng)選擇和產(chǎn)品定位 ................... 5 目標(biāo)市場(chǎng)選擇 ................................. 5 產(chǎn)品定位 ..................................... 5 蘋(píng)果新產(chǎn)品的開(kāi)發(fā)及市場(chǎng)投入策略分析 ................. 6 蘋(píng)果公司產(chǎn)品策略選擇 .............................. 6 多種產(chǎn)品組合策略 ............................. 7 產(chǎn)品差異化策略 ............................... 7 獨(dú)特的產(chǎn)品宣傳和服務(wù)策略 ...................... 7 產(chǎn)品定位延伸策略 ............................. 7 第三章 蘋(píng)果公司產(chǎn)品營(yíng)銷中存在的問(wèn)題 ...................... 9 手機(jī)產(chǎn)品中的售后“老大難”問(wèn)題 ..................... 9 同類產(chǎn)品中價(jià)格過(guò)高 ................................ 9 系統(tǒng)操作過(guò)于封閉與壟斷 ............................ 9 個(gè)人主義偏重 ..................................... 10 第四章 對(duì)蘋(píng)果公司產(chǎn)品營(yíng)銷策略的建議 ..................... 11 關(guān)于提升蘋(píng)果公司的產(chǎn)品售后服務(wù)問(wèn)題 ................ 11 開(kāi)發(fā)同系列的不同款手機(jī)，適當(dāng)降低市場(chǎng)價(jià)格 .......... 11 生產(chǎn)出操作更簡(jiǎn)單、使用更方便的手機(jī) ................ 11 發(fā)揮精益求精精神，團(tuán)結(jié)萬(wàn)眾 一心 .................... 13 致謝 ................................................... 14 參考文獻(xiàn) ............................................... 15 1 第一章 蘋(píng)果公司概況及行業(yè)狀況 隨著 21 世紀(jì)科技時(shí)代的來(lái)臨，電子產(chǎn)品開(kāi)始步入家家戶戶。作為世界第一大國(guó)的中國(guó)，不管是物資條件，還是地理位置，國(guó)內(nèi)企業(yè)都擁有很大的潛力，因此我國(guó)內(nèi)許多企業(yè)也應(yīng)該在蘋(píng)果公司得到一些啟示。一個(gè)成功的企業(yè)，必定有它非同尋常的運(yùn)營(yíng)模式，上至公司的經(jīng)驗(yàn)理念，下至產(chǎn)品的營(yíng)銷手段，蘋(píng)果公司利用各種創(chuàng)新的方式將自身產(chǎn)品優(yōu)勢(shì)最大化。 蘋(píng)果公司的每一個(gè)產(chǎn)品都代表著一個(gè)時(shí)代的開(kāi)啟，它獨(dú)立的操作系統(tǒng)，簡(jiǎn)單大氣的外觀設(shè)計(jì)都能給人劇烈的視
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