【正文】 most important thing? (Why/Why not?) How important is it to budget effectively? (Why?) Is it essential for the advertising campaign to support the image of the product? (Why/Why not?) 28. What is important when choosing transport for a business trip? ? Convenience ? Costeffectiveness How important is the convenience of the type of transport? (Why?) Is cost effectiveness the most important consideration? (Why?/Why not?) Is it important to have facilities for working? (Why/Why not?) Is fort essential? (Why/Why not?) 29. What is important when aiming for promotion? ? Quality of performance ? Company loyalty Is it essential for people to show a high level of performance in their present job? (Why/Why not?) How important is it to show loyalty to the pany? (Why?) Is it important to consider gaining extra qualifications? (Why/Why not?) How important are skills and personal qualities? (Why?) 30. What is important when exporting goods or services for the first time? ? Personal Contacts ? Professional advice How important are personal contacts? (Why/Why not?) Is it essential to get advice from professionals? (Why/Why not?) How important is it to know about the target country (Why?) Is it essential to make a preliminary business trip to the target country? (Why/Why not?) 31. What is important when dealing with plaints from clients? 252。 Suggesting a solution to the problem Is offering an apology the most important thing? (Why/Why not?) 中國(guó)最大的管理資料下載中心 (收集 \整理 . 部分版權(quán)歸原作者所有 ) 第 5 頁(yè) 共 12 頁(yè) Is it essential to suggest a solution to the problem? (Why/Why not?) How important is it to offer pensation? (Why/Why not?) Why is it important to investigate the cause of the problem? 32. What is important when setting prices for new products? ? Production costs ? Competitors’ prices Are production costs the most important thing to consider? (Why/Why not?) Why is it essential to consider petitors39。 Attractiveness 252。s experience the most important thing? (Why/Why not?) Is it important how many contacts the agent has? (Why/Why not?) How important is it to consider the agent39。s charges? (Why/Why not?) 36. What is important when arranging a conference 252。 hotel facilities 37. What is important when looking for a new supplier 252。 Discounts 38. Your pany is going to launch a new food product. 252。 If you want to use a celebrity to promote the product 討論部分 1. Programme for New Staff The manufacturing pany you work for would like to introduce a full programme of training for new staff. You have been asked to help prepare the programme. Discuss the situation together, and decide: ? what should be covered by the training programme ? how else new staff can be helped to settle into their jobs as quickly as possible What was your first day at work/college like? What advice would you give to a new colleague joining your pany or college? (Why?) Should all staff continue to receive training after they join a pany? (Why/Why not?) Is there any training that you would like to receive? (Why/Why not?) Why is it important for staff to receive feedback on their performance at work? How should a pany deal with a member of staff whose performance is poor? (Why?) 2 Company Dress Code Your Managing Director is unhappy with the general standard of dress among staff. You have been asked to make remendations about introducing a dress code or pany uniform. 中國(guó)最大的管理資料下載中心 (收集 \整理 . 部分版權(quán)歸原作者所有 ) 第 6 頁(yè) 共 12 頁(yè) Discuss the situation together, and decide: ? what the advantages and disadvantages of having a pany uniform would be ? what kind of dress code would be appropriate for staff in different types of jobs What do you think about people wearing uniforms at work? (Why?) Do you think it is important what people wear to work? (Why/Why not?) Do you think business dress is being less formal nowadays? (Why/Why not?) What other kinds of rules for staff should panies have? (Why?) Is there any rule you would like to introduce or change at your place of work or study? (Why/Why not?) Do you think relationships between employers and staff will change in the future? (Why/Why not?) 3 Staff Training Your pany has decided to use an outside agency for training sales staff. You have been asked to have preliminary discussions with the agency to anise this. Discuss the situation together, and decide: ? what information you will need to provide for the agency ? what kinds of questions you will need to ask the agency What other arrangements would have to be made for the training programme? (Why?) If you were offered training by your pany, would you accept? (Why/ Why not?) What are the advantages of using an external agency to train staff? (Why?) Are there any disadvantages in using an external agency to train staff? (Why/Why not?) How would you decide which training agency to use? (Why?) What kinds of benefits, apart from training, are appropriate for panies to offer staff? (Why?) 4. Company Video The manufacturing pany you work for is planning to make a video to show to potential customers and investors. You have been asked to help with planning the video. ? Discuss the situation together, and decide: ? which departments and activities in the pany should be included in the video ? which pany personnel should appear in the video If you were asked to appear in a pany video, would you be happy to do so? (Why/Why not?) Why do you think a pany video might be a good idea? Are there any disadvantages in investing in a pany video? (Why?) In what other ways can panies promote themselves to potential customers? (Why?) What other methods can panies use