【正文】 t green attitudes, initiatives and implementation are all driven by senior management. Seventyfive percent of processors include production, sales and marketing in their decisions, and 53 percent include purchasing. Quality control is included 43 percent of the time, Ramp。 and metal crowns are preferred for energy drinks and beer. Wine — goes without saying really — is almost always cork. Looking at all processors in all categories, pressuresensitive labels are used by 57 percent. Cutandstack as well as shrinksleeve labels often are used by larger processors. Two of three use cutandstack and half use shrinksleeve. One processor responding to the survey uses “cornbased shrinksleeve labels.” The two most popular secondary packaging materials are paperboard and shrinkwrap. Paperboard is pretty much ubiquitous, used by 86 percent of beverage processors, and used exclusively by 63 percent. Shrinkwrap is used by 61 percent, of which a quarter say shrinkwrap is their preferred choice. During the next five years, processors will increase their use of shrinkwrap and flexible packaging. On the other hand, use of paperboard and ringtop carriers will remain at current levels or decrease. Overall, 41 percent of processors plan to increase their use of paperboard boxes through 2020, 36 percent plan to hold steady, and 18 percent will cut back. A small majority — 53 percent — paid more for paperboard this year pared to last. An increased use of paperboard reflects sales and growth。2020 年飲料工業(yè)調(diào)查報告 Beverage Industry’s 2020 Packaging Survey By CATHERINE PENN Processors consider package variety an investment for success What accounts for 30 percent of the cost of a drink? Yes, packaging — but that word includes many aspects. For example, consider shape, the choice between bottle or can, the closures, labels and secondary packaging materials, as well as the “green” issue and sustainability concerns. Beverage Industry’s Beverage Packaging Survey investigates why specific packages are popular and which materials plement certain drinks. The survey discusses what is important for packages at retail, as well as how and why beverage packaging materials will evolve during the next five years. This study shows the extent to which beverage processors are incorporating sustainability into their packaging. Also, the report’s analysis of motives and drivers for increasing use of certain packaging materials vs. others offers processors the opportunity to consider their direction in parison to the industry’s general direction during the next five years. Primary packaging It’s a slamdunk for PET. Nine of 10 soft drink manufacturers, juice processors and water bottlers will increase the amount of PET they use during the next five years. It does not seem to matter that 75 percent experienced a price hike for PET this year pared to 2020. One of the main drivers for using more PET is consumer preference. PET is seen as a trendy alternative to aluminum cans. “The product volume growth will continue and PET is the package of choice,” verifies a juice processor. “PET packaging is being more popular because of the ability to reseal,” says a marketer. The “potential cost savings for freight and convenience to consumers,” motivates a winery respondent to look at PET. We’re “moving out of cans in vending wherever possible — better economics,” explains a soft drink manufacturer. Alcohol beverages seem to present best in glass, but PET is a strong alterna