【正文】 ........................................................................... 4 主 要產(chǎn)品制作工藝 .............................................................................................. 4 制陶 ........................................................................................................ 4 制作工藝 ............................................................................................... 5 、產(chǎn)品公益性 ...................................................................................................... 6 盈利模式 .......................................................................................................... 6 第二章 網(wǎng)店的申請(qǐng)與建立 ............................................................................................... 8 ......................................................................................................... 8 ......................................................................................................... 8 、登錄商品 .......................................................................................................... 9 營(yíng)銷推廣 ............................................................................................................ 9 售中及售后服務(wù) ................................................................................................. 9 評(píng)價(jià)與投訴 ...................................................................................................... 10 第三章 市場(chǎng)分析 ............................................................................................................11 ....................................................................................................11 .................................................................................................11 ................................................................................................11 .................................................................................................11 ................................................................................................11 微觀環(huán)境 .......................................................................................................... 12 ................................................................................................ 12 、目標(biāo)市場(chǎng)分析 ...................................................................................... 12 、競(jìng) 爭(zhēng)對(duì)手分析 ...................................................................................... 12 、校內(nèi)的小商品市場(chǎng) ..................................................................... 13 、 網(wǎng)絡(luò)店鋪 ................................................................................... 13 SWOT分析 ......................................................................................................... 13 優(yōu)勢(shì) (S) ............................................................................................... 13 劣勢(shì) (w) ............................................................................................... 13 機(jī)會(huì) (O) ............................................................................................. 13 威脅 (T) ............................................................................................. 14 第四章 項(xiàng)目可行性分析 ................................................................................................. 15 市場(chǎng)行為（ conduct） ..................................................................................... 15 創(chuàng)新行為 ............................................................................................. 15 價(jià)格行為 ............................................................................................. 15 產(chǎn)品質(zhì)量 ............................................................................................ 15 能力和資源 ...................................................................................................... 16 第五章 經(jīng)營(yíng)策略 ........................................................................................................... 17 市場(chǎng)開發(fā)策略 ................................................................................................... 17 “美好一天”時(shí)尚手工坊創(chuàng)業(yè)計(jì)劃書 美好一天，從心開始 市場(chǎng)定位策略 ................................................................................................... 17 產(chǎn)品定價(jià) ......................................................................................................... 18 消費(fèi)群體 ............................................................................................. 18 服務(wù)宗旨 ............................................................................................. 18 營(yíng)銷渠道策 略 ................................................................................................... 18 自建銷售網(wǎng)絡(luò) ........................................................................................ 18 利用現(xiàn)有渠道。 ..................................................................................... 18 促銷宣傳策略 ................................................................................................... 18 試做促銷 ............................................................................................... 19 有獎(jiǎng)促銷 ............................................................................................. 19 會(huì)員推銷制度 ...................................................................................... 19 廣告 ................................................................................................... 19 第六章 管理策略 .......................................................................................................... 20 團(tuán)隊(duì)人員管理 ................................................................................................... 20 執(zhí)行人員 ...................