市場(chǎng)營(yíng)銷外文文獻(xiàn)翻譯-其他專業(yè)-展示頁(yè)
2025-01-31 11:00本頁(yè)面
【正文】 a sporting goods industry leader. In this paper we will from Nike, Nike lining lining the development the core value to discuss the lining and Nike in the cultural difference. We then aiming at the Nike lining the politics, economy, culture, technology and other aspects of the macroscopic environment analysis. In the brand positioning, Nike and lining are only used a selfexpression positioning, Nike 39。s slogan is Just do it, lining was replaced with a new slogan Make the Change ( make change happen ) replaced the original Anything is possible ( everything is possible. ). There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profits. The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable ine to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and Th
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