【正文】
and sellers to conduct a variety of business activities. INTERNET With the technology bee more sophisticated, the real development of emerce will be built on the INTERNET technology. Therefore, emerce can be seen on the Inter is an open work environment, based on browser / server applications, the realization of consumers shopping on the Inter, online transactions between businesses and online electronic payment of a new type of mercial operation. Emerce in China began in 1997. Chinese goods orders for the system (CGOS), China Commodities Trading Center (CCEC), a virtual Fair and other largescale emerce projects have been launched in 1997, China has opened the prelude to the emerce. In 1998, the capital of emerce project launched in 1999 and 8848 online supermarket, marks the beginning of Chinese emerce into the period of rapid growth, Chinese emerce which officially started. In recent years, China39。s emerce although speculation is in full swing, but the actual promotion process, but also the effect of emerce remain at the primary level, in particular the relevant laws and regulations are imperfect, the social credit system have yet to be improved in the To a certain extent, impeded the development of emerce. By recalling China39。 for example, WalMart tells its suppliers that they must use its own system if they want to be part of its annual turnover of $250 billion. So emerce is already very big, and it is going to get much bigger. But the actual value of transactions currently concluded online is dwarfed by the extraordinary influence the inter is exerting over purchases carried out in the offline world. That influence is being an integral part of emerce. To start with, the inter is profoundly changing consumer behaviour. One in five customers walking into a Sears department store in America to buy an electrical appliance will have researched their purchase online—and most will know down to a dime what they intend to pay. More surprisingly, three out of four Americans start shopping for new cars online, even though most end up buying them from traditional dealers. The difference is that these customers e to the showroom armed with information about the car and the best available deals. Sometimes they even have puter printouts identifying the particular vehicle from the dealer’s stock that they want to buy. Half of the 60m consumers in Europe who have an inter connection bought products offline after having investigated prices and details online, according to a study by Forrester, a research consultancy (see chart 1). Different countries have different habits. In Italy and Spain, for instance, people are twice as likely to buy offline as online after researching on the 3 inter. But in Britain and Germany, the two most developed inter markets, the numbers are evenly split. Forrester says that people begin to shop online for simple, predictable products, such as DVDs, and then graduate to more plex items. Usedcar sales are now one of the biggest online growth areas in America. People seem to enjoy shopping on the inter, if high customersatisfaction scores