海爾集團公司簡介-文庫吧資料
2024-11-15 05:31本頁面
【正文】 to meet demand in the era of the Internet, Haier will place emphasis on UHome integration, try to control the say on patent standards, further improve global marketing networks and create more user , the pany will integrate worldwide Ramp。Zero inventory with on demand manufacturing and deliveryGiving up the traditional productoriented development pattern, Haier adopts the useroriented largescale customization of “on demand manufacturing and delivery”, realizing “zero inventory” and “zero accounts receivable”.On the basis on working capital zero loans, Haier’s cash conversion cycle reaches minus 10 ，海爾緊扣住物聯(lián)網(wǎng)時代的需求，將UHome（智能家居）集成作為重點，掌控專利標準的話語權(quán)，進一步發(fā)展全球營銷網(wǎng)絡(luò)創(chuàng)造更多的用戶資源?！癙ractical network” refers to the marketing network, logistic network and service network, which helps realize the quickest , a lot of worldnoted brands missionHaier to manage part or all of their sales in the meantime, Haier utilizes their channels overseas to sell its resource exchanges, Haier speeds up the pace of entering the world “即需即供”——改變傳統(tǒng)企業(yè)以產(chǎn)品為中心的發(fā)展模式，實施以用戶為中心的即需即供大規(guī)模定制，實現(xiàn)了“零庫存”和“零應(yīng)收”。因此許多世界名牌將他們在中國的銷售全部或部分委托給海爾；海爾也通過他們在國外的渠道銷售海爾產(chǎn)品，形成了資源互換，加快了海爾進軍世界市場的步伐。D advantagesThe Haier’s patent applications total over 10,000ranking first among Chinese home appliance takes the lead to make breakthroughs in international participated in the drafting of 61 international standards, 27 of which have been issued and pany boosts the export of the entire industry chain through standard ——海爾在國內(nèi)市場有強大的市場營銷網(wǎng)絡(luò)優(yōu)勢，并與互聯(lián)網(wǎng)進行充分的融合，以“零距離下的虛實網(wǎng)融合”創(chuàng)出第一時間滿足用戶第一需求的競爭力。海爾通過標準輸出，帶動整個產(chǎn)業(yè)鏈的出口。Haier aims to create a world famous brand in the age of the Internet, which features satisfying the personalized needs of users in a short such a business needs is largescale customization rather than massive this opportunity provided by the Internet, Haier addressed this challenge and actively explored and practiced the “Winwin Mode of IndividualGoal Combination”.Through “Inverted Triangle” organizational innovation and “End to End” ZZJYT construction, it realized the transformation from “selling products” to “selling services” and fostered differentiated and sustainable petitive ——海爾累計申請專利1萬多項，居中國家電企業(yè)榜首，并率先實現(xiàn)國際標準的零突破?；ヂ?lián)網(wǎng)時代世界名牌的特點是能快速滿足用戶的個性化需求，企業(yè)需要大規(guī)模定制而非大規(guī)模制造。Founded in 1984, the Haier Group has been dedicated to innovation and creating a world famous brand over the past 26 a smal
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