【正文】 錄 ............................................................................................................... 2 前 言 .................................................................................................................. 5 第一部分 項目指標分析 ................................................................................................... 6 一、項目概況 ： ................................................................................................................................................................................................................ 6 二、項目周邊環(huán)境及優(yōu)勢分析 ........................................................................................................................................................................................... 8 優(yōu)越的地理位置 ： ................................................................................................................................................................................................. 8 成熟商圈、人脈之源： .......................................................................................................................................................................................... 8 政策支持： ........................................................................................................................................................................................................... 8 商業(yè)展望 ............................................................................................................................................................................................................... 8 三、項目 ...................................................................................................................................................................................................... 9 項目優(yōu)勢（ strength）分析 ..................................................................................................................................................................................... 9 項目劣勢（ weakness）分析 ................................................................................................................................................................................. 10 項目機會點（ opportunity）分析 ........................................................................................................................................................................... 10 項目潛在威脅（ threat）分析 .................................................................................................................................................................................11 四、目標市場分析 ............................................................................................................................................................................................................11 職業(yè)特征分析 .......................................................................................................................................................................................................11 目標客戶心理分析 ............................................................................................................................................................................................... 12 年齡特征分析 ...................................................................................................................................................................................................... 15 五、物業(yè)定位分析 ........................................................................................................................................................................................................... 15 第二部分 銷售的相關(guān)數(shù)據(jù)分析 ............................................................................................. 16 中管網(wǎng)房地產(chǎn)頻道 作為國內(nèi)最大、最專業(yè)、更新速度最快的專業(yè)房地產(chǎn)資料庫，月更新房地產(chǎn)資料近千個。 中管網(wǎng)房地產(chǎn)頻道 作為國內(nèi)最大、最專業(yè)、更新速度最快的專業(yè)房地產(chǎn)資料庫，月更新房地產(chǎn)資料近千個。 3 一、銷售前提條件設(shè)定 .................................................................................................................................................................................................. 16 策劃方案 ............................................................................................................................................................................................................ 16 規(guī)劃設(shè)計方案 ..................................................................................................................................................................................................... 16 銷售過程中相關(guān)配合單位的落實 ........................................................................................................................................................................ 16 銷售資料 ............................................................................................................................................................................................................ 16 落實銷售中心、 盡可能設(shè)計樣板鋪 .................................................................................................................................................................... 17 項目包裝及廣告設(shè)計 .......................................................................................................................................................................................... 17 模型制作 ............................................................................................................................................................................................................ 17 落實銷售合法文件 ............................................................................................................................................................................................. 17 二、各前提條件執(zhí)行細節(jié) ........................................................................................................................................