【正文】 to capture a large market share, you must set a price lower than your you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation.(The fundamental task for a pany is to make its products and itself know to the are several ways to achieve this, advertising is the most important one.)What is important when advertising a new product? l Cost l Media l Target consumers First, cost is very important when advertising a new money, there can be no mentioning of training at costs of advertisement should be calculated carefully and reasonably..The mount of advertising budget determines the scale and period of , media is also pany, through proper advertisements, can manage to introduce the advantages of their products paring to their rivals’ and convince the consumers that their products would be the right , target consumers should be taken into instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV erWhat is important when setting prices for new products? l Cost l Demand l Competition(petitors’ prices)The first thing we must take into account is costs when setting prices for new should cover the costs, such as insurance, raw materials, rent and , the pany will make a , demand is also demand for the product clearly affects the price that can be demand is strong, we can set high prices, when demand is weak, we can set low , petition should be taken into you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The pany is supposed to consider the prices set by its petitors.(Last but not least, if a pany wants its new products to be petitive, it must take petition into must set the prices equal to or lower than its petition.)What is important when packaging? l image l production process l convenience First of all, when packaging, it’s very important to choose the color, shape and design that convey the highquality image to our special appearance, it helps make the product distinct from others and attract consumers’ attention Second, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage.(we should also consider the transit process so that the package we design will protect the product against from this two aspects, it’s also of great importance to offer consumers should be designed in such as way to make it easier for customers to open the container and use the What do you think is the basic objective underlying all promotion? I think it’s to provide want to tell customers about themselves as well as what products are available, where they can be purchased, and for what What do you think are the promotional alternatives?They are advertising, sales promotion, personal selling, and publicityDelegation Entertaining Clients招待客戶 l Do you think it’s necessary for a pany to establish a good longtermrelationship with its clients? good longterm business relationship with clients means better understanding and greater trust between you and your will definitely help retain and Relocation l What is important when relocation a business? l What is important when choosing retail premises to rent? Local workforce available Location of site(transportation)Length of contract Demand for products or services Labor costs Competition Firstly，Secondly, location of site is very need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to , length of contract is also contract would cover issues in more contract should cover certain matter, which are likely to happen, such as, assignment, service is another factor to shouldn’t locate in a place where there are already a lot of will severely affect a pany’s Trade fair What is important when exhibiting at trade fair?參加展銷會需考慮哪些要點 l Quality of display l Staff selected Firstly, when exhibiting at trade fair, quality of display is very quality of the display will affect the public image of the you should make sure that what you display should be of high quality and show the best of your , it is also important to select the right have to be people who are informative and have excellent municative skills so as to answer any kind of questions produced by potential this is impossible without careful you have to plan in advance to make your display a plete is important when planning the layout of a stand at trade fair? 展銷會展位布置需考慮哪些要點？ l Attractiveness l Security of exhibits l Space arrangementFirstly, attractiveness is very important when planning the stand order to get more people to visit your stand, it should be designed in a creative way to make it as eyecatching as , security of exhibits is also one want to see any visitor to your stand be hurt due to the neglect of security of make sure your exhibits are placed in safe way to avoid any potential top of that, space arrangement should be also taken into instance, there should be area for demonstrating your products as well as for discussion with Clients（organize outdoor activities戶外活動、商務(wù)活動）l Arrange a meeting(travelling and acmodation arrangement, information ,travelling)give presentation l How important is it for a pany to have regular meetings? Very is an effective way to collect ideas and to , it keeps employees wellinformed with the latest developments of the pany l Video conferencing l Training(seminar/program)for new staff(students/appraisalmeasure/evaluate a training on ’s certainly a good chance to improveTraining is to the mutual interest of both the individual and the panyThe growth of the pany depends on the development of its