【正文】 on39。s really a lot. First of all, I think we should let our clients know that ours is an established pany in the line. So I think we can include the 50th anniversary of our pany in the video, and…Wang: And our research and development activities too.Zhang: Yes, but…Wang: But what?Zhang: But we cannot go into too much detail in our presentation. You know it39。D people. You know, they certainly know more than the others about our products.Wang: They know what characteristic features of our products we should present to our clients.Zhang: Right. And we should assure our potential clients of the high quality of our products, so I would suggest we include Quality Control also.Wang: Good idea. And people on the aftersales side too. You know aftersales service is one of the primary concerns of our clients.Zhang: Good. So we shall involve people from Marketing, Ramp。t it?Zhang: Sure. Which members of staff should be involved in making the video, do you think?Wang: Well. I think there should be representatives from Marketing because primarily it is their job to promote the sales, isn39。s remend it to the HR. I think they can run some training programs for the staff involved.Zhang: Right. I couldn39。s any other alternative.Zhang: And also I think we39。ll have to dispose of them at very low prices.Wang: Yes, I don39。s do that. And in replacing the existing system, I think there are a few factors we need to take into account. First, do we have to buy uptodate puters if we decide to use new systems?Zhang: I think we39。m afraid not all the information on the Internet is reliable.Zhang: Right, but at least we can get some information about the system providers. Wang: That39。re using now. I think it39。s why we are charging a higher price than our petitors. So we should emphasize our quality and aftersales service in our ad so that... Zhang: So that people will know the high quality of our product and aftersales service and more people will buy our products. Wang: But I am still worried about the price. You know customers always like low prices.Zhang: Yes, indeed. In fact, we can cut down a bit on our price. You know when sales increase after our advertising, we are likely to increase our profit even if we cut down our price a little bit.Wang: Yes, a low price high volume strategy.Zhang: That39。s a good idea. And I think, the top managers of our pany should e up with a set of rules as to what kind of jobs should be given priority to. In this way, we can make sure that important tasks are dealt with first. Zhang: Good idea. So to sum up, our pany should run a few training programs, and every staff member should write a job description of their own.Wang: And rules should be made as to what kind of job should be given priority to.Responding to CompetitionZhang: You know our sales have fallen a lot during the past quarter. Wang: Yes, one of our petitors is charging a lot less than us. Zhang: I know. It is a new pany in this line of business. We really need to do something about it.Wang: What do you think we can do?Zhang: I think we can launch an advertising campaign to promote our product.Wang: Yes, it39。s what our boss is asking us to do. Right?Wang: Right. I think we39。t you think so?Wang: Yeah. Everything seems to be in disorder here in our pany. And that obviously has a lot to do with poor time management.Zhang: You mean poor time management has caused all these problems. Why?Wang: When time is not well planned within a pany, they usually do not allocate blocks of time to specified tasks. They do not have a definite idea of when they should plete a certain task. And …Zhang: And I think they often neglect the ordering of priorities. I mean certain tasks need our prior attention. But in our pany every task is treated on an equal basis, even if it is a very urgent task.Wang: That39。s last chance to influence buyers. It bees a fivesecond mercial. The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.Market Research: the importance of doing market research before launching a new productSales: How to sell a product effectively in international markets Product Promotion: the importance of selecting appropriate members of staff to attend exhibitionsCommunication: the importance in business of maintaining contact with clientsPublic Relations: the importance of adequate supervision and training of staff who deal with the publicManagement: How to run a meeting successfullyTransport Management: the importance to a business of an efficient public transport systemAny distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most mon forms of transportation used to distribute products are truck, rail, air, water, pipeline.Transport Management: the importance of using environmentally friendly means of transport whenever possibleHealth amp。s recruitment processes. This might be interviews, psychometric tests or even handwriting analysis. This will then produce the ideal candidate for the pany.The pany will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the pany and attractive enough to get the candidate they want.Background InformationCareer Planning: how to assess the career opportunities provided by different types of paniesCareer Planning: Even after a job is offered and accepted, career decisions must be made. Onthejob experience may affect the desi