【正文】 universities and get rid of the excessive initial costs make it more Franchisees with other mature panies to open chain business may be another good way to lower the threshold of doing business and decrease the odds of SUN TZU said that “We cannot enter into alliances until we are acquainted with the designs of our are not fit to lead an army on the march unless we are familiar with the face of the country—its mountains and forests, its pitfalls and precipices, its marshes and shall be unable to turn natural advantage to account unless we make use of local guides.” So we had better choose panies which have at least five years of operating time and other ten established franchisees then evaluate them according to our own can choose, for example, fast food industries, householdservice, general school shops or digital printing Online shops ’s a small business but also a profitable one if the promos are of college students are regular customs at TaoBao, DanDang or something else and often attracted by cheap and nice things like clothes, books or pocket electronic we can accumulate initial money for our further enterprises in this should be also proper tactics when carrying out your project.“All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.” There being something different from the interpretations in the chart of WEAK POINTS AND STRONG, others’ successful tactics should be adopted by us if impossible in our pioneering creative and diversified methods are necessary too, since “The general who thoroughly understands the advantages that acpany variation of tactics knows how to handle his troops.” So the pioneering undertakers who thoroughly understand the advantages that acpany variation of tactics know how to handle their enterprises.”“The art of war teaches us to rely not on the likelihood of the enemy39。if slightly inferior in numbers, we can avoid the enemy。that there may be advantage from defeating the enemy, they must have their rewards.”Said by SUN TZU in the chart of WAGING ’s well known that if you want to succeed as badly as you want to breathe, then you can be , if we want tomake it big in our business field, we need to be totally motivated and at last, our rewards will be the realization of our dreams.“The general, unable to control his irritation, will launch his men to the assault like swarming ants, with the result that onethird of his men are slain, while the town still remains are the disastrous effects of a siege.” After managing to start an enterprise, cooperation with other people is this time, as a colleague or a leader, we must learn to bring our emotions under control, improve the smooth flow of new ideas and constructive suggestions in our working teams.“The clever batant looks to the effect of bined energy, and does not require too much from his ability to pick out the right men and utilize bined energy.” ” If in training soldiers mands are habitually enforced, the army will be welldisciplined。第三篇：論文孫子兵法SUN TZU ON THE ART OF WAR AND COLLEGE STUDENTS’ UNDERTAKINGENTERPRISE Name: Meng Jiayao Student Number: 1253450 Major: Dentistry Dentistry of Tong Ji University, 200092Abstract:As millions of Chinese undergraduates are thrown into the society every year and jobs are really hard to land in current market environment, the unemployment of college students has bee a serious , those who turn to innovative undertakings to obtain employment are so confused by the low rate of let’s see whether the ancient wisdom of SUN TZU can be of any help words: college students, launching an undertaking enterprise, measures to take according to SUN :At the very beginning, it w