消費(fèi)行為與廣告心理個(gè)-文庫吧資料
2025-03-12 09:03本頁面
【正文】 A Consumer Influence Perspective ?消費(fèi)行為與行銷策略 ?消費(fèi)行為與社會(huì)行銷 ?消費(fèi)行為與逆行銷 ?消費(fèi)行為與政府決策 ?消費(fèi)行為與消費(fèi)者教育 ? 消費(fèi)行為與行銷策略 （一）行銷觀念 （二）增進(jìn)行銷效力 － MOA － Target Market － Marketing Mix ? 消費(fèi)行為與社會(huì)行銷 ?滿足社會(huì)需求－－服務(wù)的市場 ?尋求社會(huì)支持－－募捐的市場 ? 消費(fèi)行為與逆行銷 ConservationConsumption ? 消費(fèi)行為與政府決策 ?政府服務(wù) ?立法保謢消費(fèi)者 ? 消費(fèi)行為與消費(fèi)者教育 ?如何偵察不實(shí)陷阱？ ?如何尋求補(bǔ)救賠償？ ?如何進(jìn)一步省錢？ ? 從後現(xiàn)代的角度 ?Modern? Postmodern? ?In the early 1980s ?Holbrook: use consumer research to understand consumption behavior without any intent of influencing it. ? Postmodern Perspective ? A focus on ownership and consumption ? The purchase decision and buying processes are of far less importance than consumption ? Consumption experience sensation seeking, emotional arousal, fantasizing ? Global Intercultural Perspective ?Basic needs are universal ?Youth in Taipei, Tokyo,New York... ?When cultural boundaries are crossed ? Right Thinking About the Consumer ? The Consumer is Sovereign ? Understanding Consumer Motivation and Behavior Through Research. ? Skillful Marketing can Affect Consumer if The Product\service offered is designed to meet consumer needs. ? Socia
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