市場營銷第三章中觀環(huán)境、消費者行為與營銷戰(zhàn)略-文庫吧資料
2025-03-12 03:05本頁面
【正文】 RESSIVE FUNCTION: Expresses consumer’ s values or selfconcept EGODEFENSIVE FUNCTION: Protect ourselves from external threats or internal feelings KNOWLEDGE FUNCTION: Need for order, structure, or meaning 模板 Primary Behavior Source Ritual Type Examples Cosmology Religious Baptism, meditation Cultural Values Rites of passage Cultural Graduation, holidays, Super Bowl Group Learning Civic Parades, elections Group Fraternity initiation, office luncheons Family Mealtimes, bedtimes, Christmas Individual Aims and Emotions Personal Grooming, household rituals Table 模板 Table Scale Items They don’t make ‘em like they used to. Things used to be better in the good old days. Products are getting shoddier and shoddier. Technological change will ensure a brighter future (reverse coded). History involves a steady improvement in human welfare (reverse coded). We are experiencing a decline in the quality of life. Steady growth in GNP has brought increased human happiness (reverse coded). Modern business constantly builds a better tomorrow (reverse coded). 模板 模板 表 1： 模板 2 1 3 4Concept Concept concept Concept 模板 Add Your Text Add Your Text Add Your Text 2023 2023 2023 2023 Company History Add Your Text Add Your Text
環(huán)評公示相關(guān)推薦
鄂ICP備17016276號-1