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ts Learn new business techniques Fast Cycle Market Maintain market leadership Form an industry technology standard Share risky RD expenses Overe uncertainty Increase speed of product, service or market entry CorporateLevel Diversification Alliances Synergistic Alliances Franchising Types of Strategic Alliances BusinessLevel Complementary Alliances Competition Reduction Alliances Competition Response Alliances Uncertainty Reduction Alliances Partnerships that build on the plementarities among firms that make each more petitive Complementary Strategic Alliances Supplier Value Chain Buyer Value Chain Include distribution, supplier or outsourcing alliances where firms rely on upstream or downstream partners to build petitive advantage Types of BusinessLevel Strategic Alliances Vertical Alliance Example: Japanese manufacturers rely on close relationships among suppliers to implement JustInTime inventory systems Used to increase the strategic petitiveness of the partners Example: Product development agreements between Micr