cooperativestrategy(英文版)(參考版)
2025-03-02 11:24本頁(yè)面
【正文】 Chapter 9 Cooperative Strategy Partnerships between firms are bined to pursue mutual interests to Develop Manufacture Distribute Goods Services Firm A Firm B where their Core Competencies Capabilities Resources Strategic Alliances Example: Xi’an Janssen Pharmaceuticals . Example: Chrysler and Mitsubishi Automotive Example: Chrysler’s supplier work Types of Strategic Alliances Independent firm is created by the joining assets from two other firms where each contributes X% of the total Joint Venture Partnership where the two partners do not own equal shares Equity Strategic Alliance Contract is given to supply, produce or distribute a firm’s goods or services (without equity sharing) NonEquity Strategic Alliance Reasons for Alliances by Market Type Slow Cycle Market Gain access to a restricted market Establish franchise in a new market Maintain market stability Standard Cycle Market Gain market power Gain access to plementary resources Overe trade barriers Meet petitive challenge Pool resources for large projec
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