freepeople性欧美熟妇, 色戒完整版无删减158分钟hd, 无码精品国产vα在线观看DVD, 丰满少妇伦精品无码专区在线观看,艾栗栗与纹身男宾馆3p50分钟,国产AV片在线观看,黑人与美女高潮,18岁女RAPPERDISSSUBS,国产手机在机看影片

正文內容

日化行業(yè)企業(yè)品牌的意義和個性分析-文庫吧資料

2025-02-22 00:34本頁面
  

【正文】 %%%%%drugstorehospital shoppingcentermalemalefemaleLocation of Buying Cold Medicine By the Whole Sample: Number: 510 Gender Group: 1660歲 Multiple Answers ,so percent may extra 100% 圖示結論: %的男性以及 %的女性會在藥店 購買感冒藥 ,因此可推斷 ——不論男性還是女性,購買感冒藥首選的場所均為藥店 ,其次為醫(yī)院或診所 男女消費者在購藥 場所選擇方面性別差異 不大 SOURCE:IMI 82 81%19%yesnoThe Habit of Keeping Cold Medicine at Home: Number:624 Say “ Yes” :508 Say “ No” :116 圖示結論: %的被調查家庭在家 中備有感冒藥 ,只有 % 的被調查家庭沒有此習慣 , 因此可推斷 ——感冒藥 是大多數家庭日常必備藥 。 “ contains cod liver oil” 。 ” contains cod liver oil” 。 KiddiRMB 。 daily cost RMB ) ? promotions in the hospital are limited ? difficult to sum up into one USP Opportunity ? less petition ( in terms of VB plex) ? the awareness of importance of vitamins is increasing Threats ? low price strategy of local product 39 英揚 ?傳奇 CCE Bebion 品牌印記 (Brand Footprint) 40 Bebion 品牌意義 Bebion的意義就是 來自德國默克的復合維生素 B Bebion means Vitamin B plex ing from German Merck Bebion的意義就是 B族維生素均衡糖漿 Bebion means Vitamin B plex balanced syrup Bebion的意義就是 構筑兒童均衡發(fā)育的基礎 Bebion means a very important basis for children’ s balanced growth 41 Bebion 品牌個性 Bebion是 維生素的專家 Bebion is the expert of Vitamin Bebion是 全面合理的 Bebion is prehensive and equitable Bebion是 嚴謹的 Bebion is severe 42 ? 品牌意義 ? Bebion的意義就是 來自德國默克的復合維生素 B ? Bebion means Vitamin B plex ing from German Merck ? Bebion的意義就是 B族維生素均衡糖漿 ? Bebion means Vitamin B plex balanced syrup ? Bebion的意義就是 構筑兒童均衡發(fā)育的基礎 ? Bebion means a very important basis for children’ s balanced growth ? 品牌個性 ? Bebion是 維生素的專家 ? Bebion is the expert of Vitamin ? Bebion是 全面合理的 ? Bebion is prehensive and equitable ? Bebion是 嚴謹的 ? Bebion is severe Bebion 43 英揚 ?傳奇 CCE Bebion 銷售策略 (Selling Strategy) 44 Bebion 銷售策略 (Selling Strategy) 品牌位置 : 來自德國默克的復合維 生素 B均衡糖漿 The Brand Position: Vitamin B Complex Balanced Syrup ing from German Merck 45 Bebion 銷售策略 (Selling Strategy) 品牌目標: 兒童均衡發(fā)育的基礎 營養(yǎng)源 The Brand Objective: The Basic Nutrition Resource Of Children’ s Balanced Growth 46 Bebion 銷售策略 (Selling Strategy) 廣告角色: 向消費者傳達“ 復合維生素B與兒童均衡發(fā)育息息相關”的概念 The Specific Role Of The Advertising: Deliver the message that children’ s balanced growth is closely bound up with Vitamin B plex 47 Bebion 銷售策略 (Selling Strategy) 銷售概念構架 (The Selling Idea Platform): A)概念性目標客層 /謹慎的母親 The Conceptual Target/ Careful And Caring Mothers 48 Bebion 銷售策略 (Selling Strategy) 銷售概念構架 (The Selling Idea Platform): D)強有力的支持事實 (The Compelling Truth): 功能上 : 中國市場上唯一糖漿型復合維生素 B產品 Function: The only syrup type for Vitamin B Complex In China Market 49 Bebion 銷售策略 (Selling Strategy) 銷售概念構架 (The Selling Idea Platform): D)強有力的支持事實 : 品牌上 :默克是維生素 C的發(fā)現者 The Compelling Truth:Merck is the discoverer of Vitamin C 50 Bebion 銷售策略 (Selling Strategy) 銷售概念構架 (The Selling Idea Platform): B) 最核心的欲望: 希望孩子發(fā)育盡善盡美 The Core Desire/ Hope My Kids Grow Perfectly 51 Bebion 銷售策略 (Selling Strategy) 銷售概念構架 (The Selling Idea Platform): C) 品牌如何最完美滿足最核心的欲望: Bebion 全面補充維生素 B族 營養(yǎng) ,改善孩子的胃口,幫助孩子均衡發(fā)育 How The Brand Best Fulfills The Core Desire:Bebion provides children with prehensive Vitamin B plex nutrition,helps stimulate appetite and grow in a balanced way. 52 Bebion 銷售策略 (Selling Strategy) 銷售概念 : 構筑兒童均衡發(fā)育的基礎 The Selling Idea: Bebion helps to constructing the foundation of children’ s balanced growth. 53 Bebion 銷售策略 (Selling Strategy) 創(chuàng)意概念 :讓兒童均衡發(fā)育 均衡發(fā)育從維 B開始 Ad Works : Let Children Grow In a Balanced Way. 54 Seven Seas Multivitamin Syrup 55 ? Product category: health food ? Ingredients: – basement:cod liver oil(from deep sea) – supplement:Vit A, B1, B2, B3, B6, C, D, E ? Flavor: Orange flavor (real orange juice) Product Profile 56 英揚 ?傳奇 CCE Our Concern: ? 7s MVS is more than traditional fish liver oil. Product Profile 57 英揚 ?傳奇 CCE Potential Competitors for 7s MVS ? the order of nutrition mentioned by consumers (with aided or unaided?) : Calcium, fish liver oil, Multivitamin,Vit C, Iron and Vit B plex. 58 英揚 ?傳奇 CCE Our Concern: ? Different from Vit B, the necessary of fish liver oil is much greater in consumers’ mind, though they maybe can’ t name its functions in details. ? The market of fish liver oil is more mature. Potential Competitors for 7s MVS 59 英揚 ?傳奇 CCE Real Competition ? The major players in the multivitamin category are: Junior Theragan, Junior Centrum, Kiddi, and Scotts ? In term of daily cost, 7s MVS rated in the middle position. Junior 。 30 英揚 ?傳奇 CCE Examples Brand Selling Idea Creative Idea 7Up “ An Occasional Alternative to Cola” “ The Uncola” Pepsi (1997) “ The Official Generation X Cola” “ Generation Next” Microsoft “ Access to Information” “ Where do you want to go today?” 31 英揚 ?傳奇 CCE 1. Preamble 2. Marketing and Competition Overview 3. CCE Communication Tools – Footprint – Selling Strategy 4. Brand/Product Communication Strategy – Bebion/Bebion Vitamin B C
點擊復制文檔內容
教學課件相關推薦
文庫吧 www.dybbs8.com
備案圖鄂ICP備17016276號-1