【正文】 uirements and assess Electrolux GAP3k. Analyze Cost to Serve and Strategic Attractiveness3l. Develop Remended New Service Offerings3m. Assess Logistics Warehouse Netwk Strategy Implications4 Initiate Data CollectionCollect Current Warehouse Network Dataa. Facility Operating Costsb. Transportation Costsc. Inventory Costsd. Demand volumes3b. Interview Customers in Location 13c. Interview Customers in Location 23d. Interview Customers in Location 33e. Interview Customers in Location 43f. Interview Customers in Location 53g. Interview Customers in Location 65b. Selection of 58 “best options”Project WorkplanPage 9n Project Introduction and Backgroundn Customer Survey Survey Approach Survey Results Findings and Opportunitiesn Logistics Network EOQ inventory modeling Logistics work modelingn Remendations and next stepsn Appendices Process flow Cost analysisContentsPage 10The sample for the customer survey targeted a representation of Electrolux’s current operations in China, and its current and future market Customer Sampling Methodology Historical SalesMarketGrowth TrendsCurrent Logistics Operation ? Where were the highest demand areas?? Where are the customers located, which has significant contribution to Electrolux revenue?? What are the current customer types?? Where are the key account customers?? What is the current sales regions?? Where would be the potential high growth areas for refrigerators?? What will be the emerging channel for white goods?? What are the service requirements from the emerging channel players?? What is the current logistic service pattern, with regard to the LDCs” distribution and the customers which are being served?Interview AreasInterview CustomersSurvey Sample Size and CoverageInterview AreasSurvey Sample Size and CoverageInterview AreasInterview CustomersSurvey Sample Size and CoveragePage 11The project team focused on obtaining as much customer data through direct interviews. A customer survey was faxed out to broaden geographic coverage Customer Survey Approach Fax Out Survey ? Focused on several AC/Electrolux chosen locationsBeijing, Tianjin, Shanghai, Guangzhou, Changsha, Chengdu, Shenyang, Shenzhen? Customer TypesDistributors: Provincial level, city level Retailers: Department store, home appliance store, chain storeKey Accounts: International chain stores? Broad geographic coverage to include areas where direct interviews could not be conducted? Still aimed to achieve representative sampling of distributors and retailersDirect InterviewsPage 12In total, 81 customer survey questionnaires were collected representing a broad cross section of Electrolux customers Customer Survey Breakdown Distributors Retailers Key AccountsProvincial Level 7 28 International Chain StoreCity Level 12 133Department StoreHome Appliance Multiple Format 10Chain Store 7Total 81Sub Total 19 59 3Super Market 1Page 13 Customer Survey Breakdown RegionsNCECGZWestCentralCSNEInterviewed Survey2121957441076068Total 41 40Total6228155131281… and also Electrolux’s marketsChangshaBeijingShenyangShanghaiChengduGuangzhouQingdaoSuzhouTianjinDalianKunmingNCNECentralECGZwCSPage 14n Project Introduction and Backgroundn Customer Survey Survey Approach Survey Results Findings and Opportunitiesn Logistics Network EOQ inventory modeling Logistics work modelingn Remendations and next stepsn Appendices Process flow Cost analysisContentsPage 158. Are you being served by Electrolux directly?? Yes ? NoAll responses were in the “Yes” categoryQuestion 8Why were nonElectrolux Customers not covered by the survey?? Due to new survey regulations which were recently released (Dec. 1999) by the State Statistical Bureau (SSB), a pany must obtain permission and approval for all market surveys conducted (this approval covers survey scope, approach and also a review and approval of the survey results by the SSB before they are released clients). ? The obstacles put in place by the regulations (. applying for permission, having a survey reviewed and approved, etc.) could have added several weeks to the project mencement date and additional time before the results can be released. At this stage, we are not aware of any panies which have sought and gained approval (including Gallup). ? The key problem is that the survey reforms having only recently been implemented and the local branches of the SSB are still establishing the administrative system to deal with it. Therefore, the most ”practical” approach for conducting the project survey given the current environmental constraints was to cover only our existing customers since it was unlikely that they would report the survey to the SSB.Electrolux CustomerPage 169. Sales revenue growth in the next 12 years? 15% ? 1630% ? 3140% ? 4160% ? 60%Response: 33% 30% 19% 3% 12%Question 9Comments? The majority of respondents were positive in their sales outlook both for their sales overall (ranging from refrigerators to general home appliances) as well as specifically for Electrolux products. Typically, growth in sales of Electrolux products responses ranged in the 10 to 30% band.? Guangzhou, Western China, Eastern China, North Eastern and the North China regions were anticipated to experience the greatest sales growth in the next two years. Changsha and the Central regions are anticipated to have . And customers who is the new entry into the market expect higher growth rate than the others? Note: Data limitation since responses were tailored based on the position of the person interviewed (. a