乳制品行業(yè)分析-文庫吧資料
2025-02-10 19:00本頁面
【正文】 r technology is mature. Defining industry Supplier power: dairy enterprises have their own milk source base, so the milk source is no more important quality of milk is similar. Supplier has no petitive advantages, only through lower prices to sell raw milk Defining industry Threat of substitutes: 1. Soybean milk has sufficient raw materials and suitable for Chinese. 2. Juice can enhance immunity, reduce illness, delay aging. 3. Rice paste is easy to digest and different formulations have different effect. Defining industry Barriers to entry： the formation of consumer brand loyalty is hard to change ,the new brand is very difficult for consumers to buy their products. increasing demands on health quality and packaging grades, entrants must have the safety production and quality control capacity. dairy industry of huge investment, long payback period, so the cost barriers is high. Defining industry Barriers to entry Defining industry Buyer power: age structure of consumption of dairy products in China by infants and the elderly dominated extended to all ages. changes of the concept of consumer. Health bees the first choice. are more rational, can see through the tricks of business. Defining industry 012345Degree ofrivalrySupplierpowerThreat ofsubstitutesBuyerpowerBarriers toentryFive forces 目錄 1 3 4 2 5 6 Defining industry Growth rate and maturity Customer segments Leading panies Threats and opportunities Predict the future Growth rate and Maturity Growth 5172 010002023300040005000600070002023 2023 2023 2023 2023銷售量 銷售量 Growth rate and Maturity Competition of food secu
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