可口可樂百事可樂競爭力分析-文庫吧資料
2025-01-27 07:15本頁面
【正文】 ateSource: Capital IQ, a division of Standard Poor’sBoarder brand portfolio in snakes and foodMerger with FritoLay which is one of the largest snake’s manufacturers。THE COLAWARSGROUP TENFISHER FRANK ALEXJAYE BOBCocaCola: International Success factors l Marketing: advertising brand loyaltyl “Glocal” strategy: globallocal marketing eliminate the cultural barriers cocacolal Internal trainingl Crisis management . contamination scare (in Europe,1999) CocaCola: International Success factors (Cont.)cocacolaKey international success factors – Pepsi lStrategylGlobal expansionlHealth consciousnessEvidences? billion dollar?The most impressible corporation ? billion VS billionPepsi VS Cocacola bottle VS small bottle in 1939 generation VS classical in 19633.“Refresh Everyt
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