可口可樂(lè)與百事可樂(lè)在印度的商業(yè)競(jìng)爭(zhēng)cokeandpeps-文庫(kù)吧資料
2025-01-27 07:10本頁(yè)面
【正文】 epsi was held to this since they entered India in a different year. – Coke asked the Foreign Investment Promotion Board to block the votes of the Indian shareholders who would control 49% of Coke – Change in oversight of the FIPB ? Past lobbying efforts made useless Political Environment in India ? Could these problems have been forecasted prior to market entry? – Probably not ? Inconsistent, and changing government ? How could these developments in the political arena have been handled differently? – Coke could of agreed to start new bottling plants instead of buying out Parle, and thus wouldn’t of had to agree to sell 49% of their equity Timing of Market Entry Timing of Market Entry ? Pepsi (early entry1986) – Advantages ? Entered the market Before CocaCola and was able to gain a foothold in the market while it was still developing ? Gained 26% market share by 1993 – Disadvantages ? Were forced to change their name to Lehar Pepsi ? Govt. limited their soft drink sales to less than 25% of total sales ? Struggled to fight off local petition Timing of Market Entry ? CocaCola (late entry1993) – Advantages ? Were able to buy 4 bottling plants from industry leader Parle ? Also bought Parle’s leading brands: Thums Up, Limca, Citra, Gold Spot and Mazaa ? Set up 2 new ventures with Parle to bottle and market product – Disadvantages ? Denied entry until 1993 because Pepsi was already there ? Harder to establish market share with Pepsi there ? Were not allowed to buy back 49% of equity
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