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of Standard Poor’ s Boarder brand portfolio in snakes and food Merger with FritoLay which is one of the largest snake’ s manufacturers。THE COLAWARS GROUP TEN FISHER FRANK ALEX JAYE BOB CocaCola: International Success factors ? Marketing: advertising brand loyalty ? “ Glocal” strategy: globallocal marketing eliminate the cultural barriers cocacola ? Internal training ? Crisis management . contamination scare (in Europe,1999) CocaCola: International Success factors (Cont.) cocacola Key international success factors – Pepsi ?Strategy ?Global expansion ?Health consciousness Evidences ? billion dollar ?The most impressible corporation ? billion VS billion Pepsi VS Cocacola bottle VS small bottle in 1939 generation VS classical in 1963