可口可樂與百事可樂在印度的商業(yè)競爭cokeandpeps-在線瀏覽
2025-02-24 07:10本頁面
【正文】 ccess if they adapt it specifically to the location and culture that they are trying to market it in. – Both panies have successfully implemented glocalization Pepsi’s Glocalization ? Pepsi forms joint venture when first entering India with two local partners, Voltas and Punjab Agro, forming “Pepsi Foods Ltd”. ? In 1990, Pepsi Foods Ltd. changed the name of their product to “Lehar Pepsi” to conform with foreign collaboration rules. ? In keeping with local tastes, Pepsi launched its Lehar 7UP in the clear lemon category. Pepsi’s Glocalization ? Advertising is done during the cultural festival of Navrartri, a traditional festival held in the town of Gujarat which lasts for nine days. ?Pepsi’s most effective glocalization strategy has been sponsoring world famous Indian athletes, such as cricket and soccer players. CocaCola’s Glocalization ? First joined forces with the local snack food producer Britannia Industries India Ltd. in the early 90’s. ? Formed a joint venture with the market leader Parle in 1993 ? For the festival of Navrartri, CocaCola issued free passes to the celebration in each of its “Thums Up” bottles ? Also ran special promotions where people could win free vacations to Goa, a resort state in western India CocaCola’s Glocalization ? CocaCola also hired several famous “Bollywood” actors to endorse their products. ? Who could fet… Vivek Oberoi Aishwarya Rai CocaCola India’s Mistakes ? Enters Market at the Wrong Time – By entering at this time, CocaCola India agreed t
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