【正文】
udy 1 .品牌策略的形成 Case Study 2 目錄 EXIS AD MEDIA 從 EFFIE 看 AD Campaign EXIS AD MEDIA 2023 EFFIE Awards Brief of Effectiveness Brand Name Product Type or Description Category for this Entry Campaign Title Campaign National/Regional/Local EXIS AD MEDIA Marketing Challenge Campaign Objectives Target Audience Creative Strategy Other Communications Programs Media Strategy Media Evidence of Results EXIS AD MEDIA 何為廣告策劃 EXIS AD MEDIA PLAN STRATEGY CREATIVE EXIS AD MEDIA 廣告策劃是在市場調(diào)查基礎(chǔ)上圍繞市場目標(biāo)的實現(xiàn) ,制定系統(tǒng)的廣告策略、創(chuàng)意表現(xiàn)與實施方案的過程 . 市場調(diào)查基礎(chǔ)上圍繞市場目標(biāo)的系統(tǒng)策略 按此策略原則展開的創(chuàng)意與表現(xiàn)形態(tài) 向市場推廣適切而可行的實施方案 EXIS AD MEDIA 所有廣告過程規(guī)劃 廣告流程中的策略思考部分 創(chuàng)意策略的形成 品牌策略的形成 EXIS VIE