marketingcasestudy-文庫(kù)吧資料
2025-01-16 11:40本頁(yè)面
【正文】 evel)Implementation (How to do it?)演講完畢，謝謝觀看！。s Competitive Strategy OptionsOption five focused differentiation Perceived added value to a 39。. Option three Hybrid Low cost base and reinvestment in low price and differentiation The Strategy Clock: Bowman39。s Competitive Strategy OptionsOption one low price/low added value Likely to be segment specific Option two low price Risk of price war and low margins/need to be a 39。s petitive position in parison to the offerings of petitors. Bowman considers petitive advantage in relation to cost advantage or differentiation advantage. There are six core strategic options.The Strategy Clock: Bowman39。s Competitive Strategy Options It39。s Matrix: Planning for GrowthAnsoff39。 flexible or responsiveRedefinition of the problemConclusion of the SWOTI analysisFind out the problem(s) you will focus on Goal The target you will arrive if you solve the redefined problem.ImplementationMarketing segmentation, targeting and positioningMarketing strategyMarketing mix (plan)The strategicplanning, implementation, and control processCorporate planningDivision planningBusiness planningProduct planningOrganizingImplementingMeasuring resultsDiagnosing resultsTaking corrective actionPlanning Implementing Controlling The Boston Consulting Group Approach (BCG)波士頓咨詢(xún)公司模型 (P68)The General Electric Model: (a) ClassificationStrong Medium Weak BUSINESS STRENGTHLow MediumHigh MARKET ATTRACTIVENESSThe General Electric Model: (b) StrategiesProtect Position Build SelectivelyInvest to Build Build Selectively Selectivity/Managefor Earnings Limited Expansionor HarvestDivestManage for EarningsProtect and RefocusAnsoff39。 dedicated employees。 ability to produce on time。 capacity。 financial stabilityManufacturingFacilities。 geographical coverage FinanceCost or availability of capital。 sales force effectiveness。 pricing effectiveness。 product quality。 customer satisfaction。MARKETINGCASE STUDYCASE STUDY FRAMEWORKIntroductionExternal analysisMacroExternal analysis
電大資料相關(guān)推薦
鄂ICP備17016276號(hào)-1