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of using the terms HR philosophy or HR values to describe how human resources are regarded, treated, and managed, some anizations use the term culture. The 5P Model A statement of the culture at PCI LEADERSHIP IN PEOPLE We will develop an excellent anization focused on building the business by: ?Empowering people to drive the business from the closest point to the market ?Developing the right skills to be the best in the business ?Building career opportunities ?Building teamwork: ? With bottlers to ensure that we maintain strong partnerships ? Among area, division, and headquarters staff to ensure that we coordinate functional strengths to produce the best possible results ? Across markets to ensure that we share the best practices throughout the enterprise ?Helping people succeed by building an environment with: ? High integrity ? Strong and consistent values ? Continuous improvement The 5P Model: PHILOSOPHY LEADERSHIP IN OUR BRANDS We will achieve brand superiority by: ?Delivering the best products in the marketplace: ? The highest quality ? The best tasting ? The most consistent ?Communicating these benefits in a highimpact, persuasive and consistent manner LEADERSHIP IN MARKETING We will build on our brand platforms by: ?Creating new brand, channel, and package segments that build the business: ? Faster off the mark ? Better ideas ? Quicker to create and take advantage of opportunities The 5P Model: A statement of the culture at PCI LEADERSHIP IN OPERATIONS We will build excellence in our own and bottler operations by: ?Being the lowcost producer ?Establishing and maintaining a strong focus on customer services and sales management. These cornerstones will make us the best sales pany ?Standardizing operating systems to: ?Enhanc