國際企業(yè)管理-國際企業(yè)管理英文1-文庫吧資料
2024-08-03 20:30本頁面
【正文】 Section 4 Signification and basic character of international enterprise 一 ． Signification Main standard: ● Operation range ● Structure ● Achievement ● Behavior character 二 . the basic character of international enterprise ● Big scale， petitive ● Global strategy ● Intricate enviroment and big risk ● Control mint capital with a little capital 三． The style of international enterprise ● Parent pany； subsidiary； filiale ● level； vertical； mix ● nation focus； multifocus； global focus； area focus Chapter 2 management environment and multiculture management of international enterprise Section 1 management environment of international enterprise 一、 Signification 二 、 The structure of enterprise management environment Maroenvironment ● Character and trend of current international economic development ● International financial environment ● International anization 2. Middle management environment ● Science and technology environment ● Political environment ● Law environment ● Nature environment ● Economic environment ● Social cultural environment 3. Microenvironment （ 1） Supplier （ 2） Franchiser (3) Consumer (4) Competitor (5) Public 三、 The character of international enterprise management environment （ 1） Microenvironment （ 2） Supplier （ 3） Franchiser （ 4） Consumer （ 5） Competitor （ 6） Public Section 2 Political environment and avoiding political risk 一 、 The constitute of political environment 1. Political system 2. Nation security and political stability 3. Government encouraging policy for foreign capital ● Reduce custom ● Reduce revenue ● Provide establishment ● Provide service ● Allowance and subsidy ● Monopoly right 4. Government limited policy for foreign capital ● Employment and management policy of amphitryo ● Share right policy of amphitryon ● Territory satisfaction policy ● Foreign trade balance policy ● Training policy ● Research and development policy ● Ine distribution policy ● Nation security policy 二、 Political risk 1. Signification 2. The main content of political risk ● The risk of nationalization ● The risk of war ● The risk of Coup, riot and revolution 3. Affective factor (1) Enterprise external factor： ● The relationship between country of enterprise and amphitryon ● Product and industry ● Operation scale and address ● Visibility of pany
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