20xx-20xx烏克蘭快速消費(fèi)品市場(chǎng)趨勢(shì)分析報(bào)告ppt-文庫(kù)吧資料
2025-04-20 00:37本頁(yè)面
【正文】 H O K O T A B L E T S B U T T E R B U L K P R A L I N E S K E F I R / R Y A Z H A N K A M A R G A R I N E K E T C H U P C A R A M E L L I G H T A L C . D R I N K S B O X E D P R A L I N E S C H I P S C O U N T L I N E S D R Y I N S T A N T S O L U B L E C O F F E E P R O C E S S E D C H E E S E S M A L L B I T E S F R E E Z E D P R O D U C T S C S D J U I C E S , N E C T A R S S Y R K I S L A D K I E K V A S D E S S E R T Y O U R H U R T F R U I T S Y R I P S T O M A T O P A S T E S C R E A M S W H I T E F A T R amp。 C a r r yД и с к а у н т е р ыС у п е р м а р к е т ыГ и п е р м а р к е т ы211147312Ч ас т от а пок упк и +19191240341529Раз ме р пок упк и +Type of outlets – ponent of buying behavior % changes pared to previous year Including more than 60 categories (foods, beverage, cleanings/washing, personal care), which are monitored by HH Panel Ukraine: 1H 2022 vs 1H 2022 Peration + Hypermarkets Supermarkets Discounters Small stores Open markets Others Buying frequency Size of purchase Source: GfK ConsumerScan 15 GfK Consumer Tracking “Key Trends in Ukraine’s FMCG Markets: 20222022” Sabine JANNET 26 October 2022 Expenditures structure,% FMCG Personal HH Care Beverages Foods care Source: GfK ConsumerScan 0 , 1 0 , 3 0 , 2 1 0 , 3 1 0 , 2 0 , 3 0 , 1 0 , 397 97909195 9297 97 98 983 2108573 3 2 21 п г20221 п г20221 п г20221 п г20221 п г20221 п г20221 п г20221 п г20221 п г20221 п г2022п р е м иу мс т анд ар тPLPremium Standard Including more than 60 categories (foods, beverage, cleanings/washing, personal care), which are monitored by HH panel, Value shares, (UAH) Ukraine, 1 HY 20221 HY 2022 premium incl. brands, price index of which is over 120 % 16 GfK Consumer Tracking “Key Trends in Ukraine’s FMCG Markets: 20222022” Sabine JANNET 26 October 2022 Component of buying behavior Volume per buyer x x Number of buyers Frequency of purchases Volume per trip +3% +0,6% 2% 1,6% Source: GfK ConsumerScan 17 GfK Consumer Tracking “Key Trends in Ukraine’s FMCG Markets: 20222022” Sabine JANNET 26 October 2022 What was the reason for basket growth? Source: GfK ConsumerScan 18 GfK Consumer Tracking “Key Trends in Ukraine’s FMCG Markets: 20222022” Sabine JANNET 26 October 2022 Structure of household basket, % 1HY 2022 1HY 2022 5%5%6%4%7%5%28%6%15%11%8%М я с о пр о д у к т ы Р ыб о пр о д у к т ыФ р у к т ы_ о во щ и Н а пи т к и ( вк л .ал к о г о л ь )М о л о к о пр о д у к т ы Х л е бК о нд .и з д я Ч ис т . м о ю щ ., пер с . г иг иенаЯ йц а Ж ир ыД р у г о е7%5%6%3%7%6%27%6%13%11%9%Meat Fruits Dairy products Confectionery Eggs Others Fish foods Beverage incl. alcohol Bread Cleanings/washing, personal care Fats Including more than 60 categories of goods (foods, beverage, cleanings/washing, personal care), which are monitored by HH panel , expenditures, % Ukraine: 1
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1