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2025-04-10 00:51本頁(yè)面
【正文】 English Phonation Rhetoric2Vocabulary Rhetoric Figure of Speech Similes Metaphors Metonymy Synecdoche Hyperbole Pun Homophonic puns Semantic puns Semantic puns Idiom or vulgarism puns Personification Parody Irony Coinage Anticlimax Syntax rhetoric Parallelism Repetition AntithesisChapter3 The prehensively applying rhetoric in advertising EnglishConclusionObviously, rhetoric is monly used in advertising English. It endows Advertising English unique artistic charm. A successful advertisement doesn’t only lay emphasis up on its modifier but also on rhetoric. Because of the use of rhetoric in advertisement, the language bees more fascinating, humorous, vivid and colorful. The goods which have been advertised are more attractive and spirited to consumers, which give people deep impression.Advertising English, as a special language and because of its suasive function, has penetrated every corner of the world and has promoted the development of social economy. Paying attention on rhetoric in advertising English is not only a researching trend for designers, but also has significant value for people to study. The important value lies in the following four points:As for customers, studying rhetoric in advertising English helps them make further recognition about advertisements. They will not only prehend advertisements by literal meanings, but appreciate them by standing the point of art.As for advertisement designers, studying rheto
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