【正文】 Expressions 13. with a view to 著眼于，意 … 為目的，考慮到 . We avail ourselves of this opportunity to write this letter with a view to entering into business relations with you. 我們利用這個機會給你們寫信，目的就是 想跟你們建立貿(mào)易關系。 12. take this opportunity to… (后接動詞原型 )利用這個機會做 … 還可以說 take advantage of this opportunity or avail ourselves of this opportunity. . We take this opportunity to express our great appreciation for your cooperation. 借此機會，對于您的合作，我們深表感謝。 Unit Two Establishing Business Relations(建立貿(mào)易關系 ) New Words amp。 Expressions . It is necessary for you to ply with our packing requirement. 你方必須滿足我們的包裝的要求。 Expressions 10. in pliance with 按照 . In pliance with your request, we are sending you our samples by air. 應你方要求，我們用航空郵件給你們寄去了 我們的樣品。 New Words amp。 I need your cooperation in this matter. 在這件事情上，我需要你的合作。 Expressions Unit Two Establishing Business Relations(建立貿(mào)易關系 ) 5. catalogue n. 目錄 quotation n. 報價，報價單 pricelist n. 價目表 New Words amp。 Unit Two Establishing Business Relations(建立貿(mào)易關系 ) enquire of sb. about sth. 詢問某人某事 . Mr. Smith enquired of the exporter about the quality of their goods. 史密斯先生詢問出口商他們的產(chǎn)品質(zhì)量如何。 New Words amp。 Expressions 4. enquire v. 詢問 . We would like to enquire whether you can supply the following items. 我們想詢問一下，貴公司能否提供下列商 品。 We intend to extend our business activities. 我們打算擴大我們的業(yè)務范圍。 Expressions Chinese Version of the Text Keys to Exercises Objectives Unit Two Establishing Business Relations(建立貿(mào)易關系 ) 通過本章的學習，幫助學生掌握 : ? 尋找潛在客戶的方法 ? 要求與對方建立貿(mào)易關系的書信的撰寫 ? 要求建立貿(mào)易關系的書信的回復 Introduction Channels through which information can be obtained: Unit Two Establishing Business Relations(建立貿(mào)易關系 ) ? Chamber of Commerce both at home and abroad ? Banks ? Trade directories of various countries and regions ? Commercial Counselor‘s Office ? Exhibition and trade fairs Introduction Three points usually contained in letters aiming at establishing business relations: Unit Two Establishing Business Relations(建立貿(mào)易關系 ) the source of information the intention of writing this letter a brief introduction of one‘s own pany, including: the business scope, credit standing or financial positions, products and services that can be provided, etc. New Words amp。 Export Corp. 36, Jianshan Road Dalian, 116023 People‘s Republic of China Pamp。 Export Corp. 36, Jianshan Road Dalian, 116023 People‘s Republic of China Pamp。 EXPORT CO., LTD. (signature) Gee Man Yours faithfully, Per Pro (or .) CHINA NATIONAL IMPORT amp。 G John Morris amp。 G Company 24 Madison Avenue Columbus, OH 43004 . Attention of Pual Yang Biddle, Sawyer amp。 Export Corp. 36, Jianshan Road Dalian, 116023 People‘s Republic of China Unit One Introduction to Business Letters (商務信函概論 ) Examples of the Formats of Particular Address or Attention Line : China National Machinery Import amp。 EXP. CO.,LTD. –2 April 16, 2022 Unit One Introduction to Business Letters (商務信函概論 ) Examples of the Formats of Reference Number : Your ref: ALM Our ref: 5511/ TL Dear Sirs, Dear Sirs, Your ref: ALM Dear Sirs, We refer to your letter of November 12, 2022,ref. TY 1160… Unit One Introduction to Business Letters (商務信函概論 ) Examples of the Formats of Date: 24th March, 2022 March 24th, 2022 24 March, 2022 March 24, 2022 Unit One Introduction to Business Letters (商務信函概論 ) Examples of the Formats of Inside Address: Ms. Cecilia Green Sales Manager ABC Company 123 Berry Drive Minneapolis, MN55106 . Unit One Introduction to Business Letters (商務信函概論 ) Examples of the Formats of Inside Address: Vice President Messrs. J. Harvey amp。 EXP. CO.,LTD. 2 April 16, 2022 Mr. Smith April 16, 2022, Page 2 Mr. Smith April 16, 2022 Page 2 Page 2 EASTERN TEXTILES IMP. amp。 to influence, which means that messages included in a business letter should also influence the reader‘s attitudes and functions. Criteria for Business Letters A. COURTESY In our letters, we should always keep in mind the person we are writing to, see things from his angle, visualize him in his surroundings, see his problems and difficulties and express ideas in terms of his experience. B. CORRECTNESS Correct grammar, punctuation and spelling are basic requirements for business letter writing. Also, we should choose the correct level of language and use accurate information and data in our letters. Unit One Introduction to Business Letters (商務信函概論 ) Criteria for Business Letters C. CLARITY We should first identify what we want to express and then express the idea in plain, simple words and formats. D. COMPLETENESS Our letters should include all the necessary information and data. E. CONCISENESS We should write in the fewest possible words without sacrificing pleteness and courtesy. F. CONCRETENESS Our writing should be vivid, specific and definite. Unit One Introduction to Business Letters (商務信函概論 ) The General Procedures for Business Letter Writing: 1. Determine our purpose of writing a certain letter. 2. Identify who the readers are. 3. Organize the message, which i