【正文】 escribers with ‘one way’ product details ? Therefore, the marginal return on extra sales rep investment is decreasing ? Edetailing is gaining ground as a convenient alternative to convey tailored information to doctors Megatrend Storyboard The Death of the Sales Rep 13 Ey e f or Pharma Workshop Panels Cap Gemini Ernst amp。 the number of healthcare providers will therefore increase to fill the gaps ? Advances in munication technology/Inter will enable efficient exchange of information between the different players/providers ? The number of alliances increase to create a health work。 Young ? Proprietary and Confidential ? Patients will bee more responsible and proactive about their health ? As key stakeholder, the empowered patient will drive pharma panies’ strategies to a greater extent Megatrend ? Marketing and Sales will bee the driving force behind driving pharmaco businesses ? Branding increasingly important to differentiate metoo products in the eye of the patient ? Need to target drugs portfolio at the consumer .: lifestyle drugs ? New channels required to reach customers and consumers Implications ? Led by baby boomers, with costs shifting to the individuals, and used to the level of sophistication from other industries, patients are being more demanding and proactive about their health ? The increasing amount of online information and rapid progress of genomics enable the concept of personalised healthcare ? Many patients ask doctors for specific drug and are prescribed it most of the time ? Pharmaceuticals are answering by municating directly with the patient ? Pharmacists and Insurance panies are also gearing up to the challenge of answering the needs of the customers with tailored services Megatrend Storyboard Consumer is King 11 Ey e f or Pharma Workshop Panels Cap Gemini Ernst amp。D and Marketing ? Premier league panies will need to work on their image as potential backlash from the public ? Areas of unmet needs will be met by a secondary league of players who will focus on specialist drugs Implications ? Future demand is driven by the empowered patients and the ageing population ? The fastest growing products are the ones addressing these two segments ? Stockmarket pressure and declining Ramp。 Young ? Proprietary and Confidential Agenda Time Session Name Introduction, Objectives, Agenda, Methodology Megatrend Generation Exercise Current Trends Report Back and Discussion ?Megatrends ?Implications Imperatives for action Bs, Cs and Close Examples of Megatrends from previous workshops 9 Ey e f or Pharma Workshop Panels Cap Gemini Ernst amp。 Young ? Proprietary and Confidential Today’s workshop is about preparing for the future beyond 2021 Workshop Objectives ? To explore the driving forces shaping the