關(guān)于可口可樂的品牌管理英文論文-文庫吧資料
2024-09-15 15:00本頁面
【正文】 gy and brand image To be the worlds first strong brand and is the brother in the soft drinks market and one hundred years changeless Key word strong brand coca Part one preface If CocaCola factory burned off the worlds each big media of the front page is certain to the bank that loans to CocaCola second dayThis is the most talked about CocaCola in the word CocaCola is the worlds first brand brand value has amounted to more than 700 dollars And the life cycle is long wide range of radiation CocaCola was born from 1886and now has been 209 years old According to the product life cycle and principle the product into the market should follow the growth maturity and the decline of the life cycle But CocaCola as an exception It continuously to enter new markets in the world Still does not have entered into the mature period have no sign of recession Everything is should be CocaCola Part two Coca Cola brands background 一 what is brand and the history of cocacola brand A nametermsignsymbolor designor a bination of themintended to indentify the goods andservices of one seller or group of sellers and to differentiate them from those of petition Coca Cola is a typical international brand it has the characteristics that a classic brand which has The
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