socialmediamarketing社群網(wǎng)路行銷-文庫(kù)吧資料
2024-09-09 14:30本頁(yè)面
【正文】 act on? Does it municate its content clearly and practically? 2. Is the plan specific? Are its objectives concrete and measurable? Does it include specific actions and activities, each with specific dates of pletion, specific persons responsible, and specific budgets? 3. Is the plan realistic? Are the sales goals, expense budgets, and milestone dates realistic? Has a frank and honest selfcritique been conducted to raise possible concerns and objections? 4. Is the plan plete? Does it include all the necessary elements? Does it have the right breadth and depth? 11 Source: Philip Kotler amp。 Kevin Lane Keller, Marketing Management, 14th ed., Pearson, 2020 The Strategic Planning, Implementation, and Control Processes 9 Source: Philip Kotler amp。Social Media Marketing 社群網(wǎng)路行銷 1 1022SMM08 TLMXJ1A (MIS EMBA) Mon 12,13,14 (19:2022:10) D504 社群網(wǎng)路行銷計(jì)劃 (Social Media Marketing Plan) MinYuh Day 戴敏育 Assistant Professor 專任助理教授 Dept. of Information Management, Tamkang University 淡江大學(xué) 資訊管理學(xué)系 20200428 Tamkang University 週次 (Week) 日期 (Date) 內(nèi)容 (Subject/Topics) 1 103/02/17 社會(huì)網(wǎng)路行銷課程介紹 (Course Orientation of Social Media Marketing) 2 103/02/24 社群網(wǎng)路商業(yè)模式 (Business Models of Social Media) 3 103/03/03 顧客價(jià)值與品牌 (Customer Value and Branding) 4 103/03/10 社群網(wǎng)路消費(fèi)者心理與行為 (Consumer Psychology and Behavior on Social Media) 5 103/03/17 社群網(wǎng)路行銷蜻蜓效應(yīng) (The Dragonfly Effect of Social Media Marketing) 6 103/03/24 社群網(wǎng)路行銷個(gè)案研究 I (Case Study on Social Media Marketing I) 7 103/03/31 教學(xué)行政觀摩日 (Offcampus study) 8 103/04/07 行銷傳播研究 (Marketing Communications Research) 9 103/04/14 社群網(wǎng)路策略 (Social Media Strategy) 課程大綱 (Syllabus) 2 週次 (Week) 日期 (Date) 內(nèi)容 (Subject/Topics) 10 103/04/
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