【正文】 ......................................... 8 項(xiàng)目建設(shè)地點(diǎn) ................................................................................. 11 建設(shè)條件 ......................................................................................... 13 3 市場分析 ................................................................................................ 15 沈陽市寫字樓市場現(xiàn)狀 ................................................................. 15 沈陽市寫字樓市場分類研究 ......................................................... 17 項(xiàng)目影響因素分析 ......................................................................... 18 項(xiàng)目 STWO 分析 ............................................................................ 21 4 營銷方案設(shè)計(jì) ........................................................................................ 27 項(xiàng)目名稱及產(chǎn)品定位 ..................................................................... 27 目標(biāo)客戶 ......................................................................................... 28 管理方案設(shè)計(jì) ................................................................................. 30 定價(jià)策略 ......................................................................................... 32 銷售安排 ......................................................................................... 33 球還是水球？ The Wayl e is a sm al l ri ver t hat cuts acr oss t he par k near m y hom e. I l ike sit ti ng by t he Wayl e on f ine aft er noons. I t was war m last Sunday, so I went and sat on t he ri ver bank as usual. Some chil dren wer e playi ng games on t he bank and t her e wer e s om e people r owi ng on the r i ver. Suddenl y, one of t he chil dr en ki cked a bal ver y har d and it went t owar ds a pasi ng boat. Some people on t he bank cal ed out t o t he m an i n the boat, but he di d not hear t hem. The bal str uck hi m so har d t hat he near l y fel i nt o t he water. I t urned t o look at the chil dren, but t her e wer en39。 the pati ent answer ed,39。s oper at ion had been successful and the doctor tol d him that it had been. He t hen asked when Mr Gi lbert woul d be al owed to go home and t he doct or t old hi m t hat he woul d have t o stay i n hospi tal for anot her t wo weeks. Then Dr Mil li ngt on asked t he cal ler if he was a r elati ve of the patient .39。Ol ympi c Cit y39。 t im e. As a gr eat m any people wi l be vi si ti ng the count ry, the government wi l be buildi ng new hotels, an im mense stadium , and a f ine new swi mmi ng pool . 39。s school fr iends wi l be wait ing f or her on t he Engl ish coast . Am ong them wil l be Erna39。cl ock i n t he morni ng. Er na is only fourt en years ol d and she hopes lo set up a new wor ld r ecor d. She i s a str ong swi mm er and many peopl e f el that she is sure t o succeed. Er na39。 her mot her a f r e dr es once a week ! lesson33 Out of t he darknes 沖出黑暗 Nearl y a week pased bef ore the gir l was abl e to expl ai n what had happened t o her. One aft ernoon she set out f r om t he coast i n a smal boat and was caught i n a stor m. Towar ds eveni ng, t he boat st ruck a r ock and the gir l jumped i nto t he sea. Then she swam t o t he shore af ter spending the whole ni ght i n the wat er. Dur ing t hat t ime she cover ed a distance of ei ght m il es. Earl y next mor ning, she saw a l ight ahead. She knew she was near t he shor e because the l ight was hi gh up on t he cl if fs. On ar ri vi ng at the shor e, t he gir l st ruggled up t he cl if f towar ds the l ight she had sen. That was al she r em ember ed. When she woke up a day l at er, she found herself in hospit al . Lesson34 Quick work 破案“神速” Ted Robi nson has been wor r ied al t he wek. Last Tuesday he r eceived a l et er f rom the l ocal police. In t he l et ter he was asked t o cal l at t he st at i on. Ted wonder ed why he was wanted by t he pol i ce, but he went t o the stati on yest er day and now he is not worr i ed any m or e. At the stati on, he was t old by a smi li ng poli cem an t hat hi s bi cycl e had been f ound. Fi ve days ago, t he pol icem an t ol d him, t he bicycl e was picke d up i n a sm al l vil lage f our hundr ed mi les away. I t is now bei ng sent to hi s hom e by tr ain. Ted was most sur pr i sed when he hear d t he news. He was amused too, because he never expect ed the bi cycle t o be f ound. It was st ol en t went y year s ago when Ted was a boy of f if teen ! Leson35 Stop t hief ! 捉賊！ Rov Tr ent on used t o dri ve a t axi. A shor t whil e ago, however , he becam e a bus dri ver and he was not r egr et ted i t. He i s fi nding hi s new wor k far mor e excit i ng. When he was dr ivi ng al ong Cat f or d Str eet r e centl y, he saw t wo t hieves rush out of a shop and r un t owar ds a wai ti ng car . One of t hem was car ying a bag f ull of money. Roy acted qui ckl y and dr ove the bus st r ai ght at t he t hieves. The one wit h t he m oney got such a fr i ght t hat he dropped the bag. As the t hi eves wer e t r yi ng t o get away i n their car, Roy dr ove hi s bus into the back of it. Whil e the bat er ed car was m ovi ng away, Roy st opped his bus and tel ephoned the poli ce. The t hi eves39。s bi cycl e! Leson32 Shoppi ng made easy 購物變得很方便 People ar e not so honest as they once were. The tempt at ion t o steal i s greater than ever bef ore especial y in lar ge shops. A det ect ive r ecentl y watched a wel dr esed woman who al ways went i nto a l arge stor e on Monday mor ni ngs. One Monday, there wer e fewer peopl e in the shop than usual when the wom an cam e in, so it was easi er f or the detecti ve to wat ch her . The woman f ir st bought a f ew smal ar ticl es. Af ter a li t le t im e, she chose one of the most expensi ve dresses i n the shop and handed it t o an asist ant who wr apped i t up for her as qui ckl y as possi bl e. Then t he woman simpl y took t he par cel and walked out of the shop wit hout paying. When she was ar res ted, the detecti ve f ou