【正文】 研究報(bào)告編制依據(jù) ............................................................... 5 主要技術(shù)經(jīng)濟(jì)指標(biāo)與研究結(jié)論 ........................................................ 6 2 項(xiàng)目選址及建設(shè)條件 .............................................................................. 8 項(xiàng)目所處區(qū)域 ................................................................................... 8 項(xiàng)目建設(shè)地點(diǎn) ................................................................................. 11 建設(shè)條件 ......................................................................................... 13 3 市場分析 ................................................................................................ 15 沈陽市寫字樓市場現(xiàn)狀 ................................................................. 15 沈陽市寫字樓市場分類研究 ......................................................... 17 項(xiàng)目影響因素分析 ......................................................................... 18 項(xiàng)目 STWO 分析 ............................................................................ 21 4 營銷方案設(shè)計(jì) ........................................................................................ 27 項(xiàng)目名稱及產(chǎn)品定位 ..................................................................... 27 目標(biāo)客戶 ......................................................................................... 28 管理方案設(shè)計(jì) ................................................................................. 30 定價(jià)策略 ......................................................................................... 32 銷售安排 ......................................................................................... 33 球還是水球？ The Wayl e is a sm al l ri ver t hat cuts acr oss t he par k near m y hom e. I l ike sit ti ng by t he Wayl e on f ine aft er noons. I t was war m last Sunday, so I went and sat on t he ri ver bank as usual. Some chil dren wer e playi ng games on t he bank and t her e wer e s om e people r owi ng on the r i ver. Suddenl y, one of t he chil dr en ki cked a bal ver y har d and it went t owar ds a pasi ng boat. Some people on t he bank cal ed out t o t he m an i n the boat, but he di d not hear t hem. The bal str uck hi m so har d t hat he near l y fel i nt o t he water. I t urned t o look at the chil dren, but t her e wer en39。s school f ri ends wi l be wai ti ng f or her on the Engli sh coast. Am ong t hem wi l be Er na39。 t he pat ient answer ed, 39。s operati on had been successf ul and t he doct or t old hi m t hat i t had been. He then asked when Mr Gil bert would be al lowed t o go home and the doctor t ol d him t hat he would have t o st ay in hospit al f or anot her t wo weeks. Then Dr Mil ingt on asked the cal er i f he was a r el at ive of t he pat ient. 39。cl ock in t he mor ni ng. Er na is onl y f our teen year s ol d and she hopes l o set up a new worl d r ecor d. She is a st r ong swim mer and m any peopl e feel that she i s sur e t o succeed. Er na39。 the pati ent answer ed,39。s school fr iends wi l be wait ing f or her on t he Engl ish coast . Am ong them wil l be Erna39。 Lesson40 Food and t alk 進(jìn)餐與交談 Last week at a di nner par ty, the host es asked me to si t next to Mr s Rumbold. Mr s Rumbold was a large, unsmi li ng lady i n a t ight bl ack dr es. She did not even l ook up when I took m y seat beside her . Her eyes were f ixed on her plate and i n a short ti me, she was busy eat ing. I tr ied t o make球 還 是水球？ The Wayle i s a smal ri ver t hat cuts acr oss t he par k near my hom e. I l ike sit ti ng by the Wayl e on f ine aft ernoons. I t was war m last Sunday, so I went and sat on the r iver bank as usual . Som e childr en were pl ayi ng gam es on the bank and there wer e som e peopl e rowi ng on the r iver . Suddenl y, one of t he chi ldren ki cked a bal l ver y har d and it went towar ds a passing boat. Some peopl e on t he bank cal ed out t o the m an in t he boat , but he did not hear t hem . The bal l st ruck him so har d t hat he near ly fel i nto t he water . I t urned to look at the chil dr en, but ther e weren39。 tim e. As a great m any peopl e wil l be vi si ti ng t he countr y, t he gover nm ent wi l be buil ding new hot el s, an im mense st adi um , and a fi ne new swimm i ng pool. 39。s bicycle! Lesson32 Shoppi ng made easy 購物變得很方便 Peopl e are not so honest as they once wer e. The tempt at ion t o steal i s gr eat er t han ever bef ore especial y i n l ar ge shops. A det ect i ve r ecentl y wat ched a wel l dressed wom an who al ways went int o a l ar ge st ore on Monday m orni ngs. One Monday, t her e wer e f ewer peopl e i n the shop than usual when t he wom an cam e i n, so it was easi er for t he det ecti ve t o watch her. The wom an fi rst bought a f ew sm al l art icl es. Aft er a li tl e t im e, she chose one of the m ost expensi ve dresses i n t he shop and handed it t o an assi stant who wr apped it up for her as qui ckl y as possi ble. Then the wom an sim pl y t ook t he par cel and walked out of t he shop wit hout payi ng. When she was ar rested, t he detect i ve f ound out t hat t he shop assi stant was her daught er . The gir l39。 car was badl y dam aged and easy t o r ecognize. Shor tl y aft er war ds, t he poli ce st opped t he car and bot h m en were ar rested. Lesson36 Across t he Channel 橫渡海峽 Er na Hart i s goi ng t o swi m acr oss t he Engl ish Channel t om orr ow. She i s going t o set out fr om t he Fr ench coast at f i ve o39。. Workers wi l have plet ed t he new r oads by t he end of t hi s year . By t he end of next year, t hey wil ha ve fi nished wor k on the new st adi um . The fi ne m oder n buil di ngs have been desi gned by Kur t Gunt er. Ever ybody wil l be watchi ng anxi ously as t he new bui l di ngs go up. We ar e al ver y excit ed and ar e l ooki ng for ward t o t he Olym pi c Gam es because t hey have never been held bef or e i n thi s countr y. Lesson38 Everythi ng except t he weat her 惟獨(dú)沒有考慮到天氣 My ol d fr iend, Har ri son, had li ved in t he Medit er