【正文】
re of intellectual property rights, to give some protection to the public interest, antiintellectual property without limit the exercise of its exclusive right, which will affect society as a whole technological progress, cultural transmission as well as economic, social development, but this is mainly made for patent and copyright restrictions. The trademark only is production and operation in order to make their own production and operation of the goods or services provided to facilitate consumers to identify a marker, and its main function is to distinguish goods in the process of circulation of modities, service providers, and promote consumer information. Trademark object invisible, trademark and patent rights, copyrights, but on the social and public interests in terms of influence is very different. Trademark rights to the proprietary nature generally does not affect the improvements in technology, the spread of culture, economic development and even public education and other issues. In summary, trademark infinite dried decided to trademark their own characteristics, is conducive to the protection of trademark rights and does not affect the normal flow of goods and public interests, is the objective requirements of the intellectual property system in this interest adjustment mechanism. 據(jù)資料顯示,目前世界知 識(shí)產(chǎn)權(quán)出現(xiàn)了許多新的重大變化,主要體現(xiàn)在:知識(shí)產(chǎn)權(quán)的保護(hù)范圍正在進(jìn)一步擴(kuò)大;知識(shí)產(chǎn)權(quán)的保護(hù)程度得到了加強(qiáng);保護(hù)方式出現(xiàn)新的發(fā)展;保護(hù)期限也在延長(zhǎng)。s foreign trade, the importance to IPR protection has bee a necessity, it is imperative to strengthen efforts to protect its own intellectual property in China. China39。s major countries focused on preventing the implementation of trade protectionism object. Trends, demands of foreign intellectual property rights in China is more and more the group, integration tends to officials and the public, even for the government to, through political, economic, diplomatic and other means to put pressure on China. From the longterm trends, this trend will only strengthen not weaken. Developed countries to use the intellectual property rights to launch an attack on China, is often out of date products in emerging hightech, with a signifi