產(chǎn)品競爭要素分析ppt18-經(jīng)營管理-文庫吧資料
2024-08-23 19:11本頁面
【正文】 占據(jù)買方成本構(gòu)成的比例較大 ? The products it purchases from the industry are standard or undifferentiatied 產(chǎn)品是標(biāo)準(zhǔn)化的、非歧異性的 ? It faces few switching costs面臨較少轉(zhuǎn)換成本 Bargaining Power of Buyers(2) ? It earns low profits 買方利潤較低 ? Buyers pose a credible threat of backward integration 買方 表現(xiàn)出 后向整合的威脅 ?The industry’s product is unimportant to the quality of the buyers’ product/service 產(chǎn)品對買方的重要性較少 ? The buyer has full information 買方擁有充分信息 Bargaining Power of Suppliers ? It is dominated by a few panies and is more concentrated than the industry it sells to 賣方的行業(yè)中公司較少并且集中 ? It is not obliged to contend with other subsitute products for sale to the industry 沒有明顯的替代產(chǎn)品 ? The industry is not an important customer of the supplier group 該行業(yè)不是賣方集團(tuán)的主要客戶 Bargaining Power of Suppliers(2) ?The suppliers’ product is an important input to the buyer’s business 賣方產(chǎn)品對買方的業(yè)務(wù)非常重要 ?The supplier group’s products are differentiated or
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